The Microsoft Partner marketing agency for the US market

Specialist strategy, campaigns, funding-aligned execution and Microsoft SEO for US Solutions Partners, ISVs, MSPs and distributors.

A Microsoft Partner marketing agency, built for the US market.

Resultful is a specialist marketing agency working exclusively with Microsoft Partners - Solutions Partners, ISVs, MSPs and distributors - across the United States and Canada. We help US partners turn Microsoft commitment into pipeline: sharper positioning, campaigns tied to solution areas, and programs funded through MCI, co-op and MDF.

Every US Microsoft Partner we work with has the same challenge in some form. Strong technical practice, real Microsoft designations, but a marketing engine that has not caught up. Our job is to fix that - fast, and without the translation tax of a generalist agency.

Where US Microsoft Partners work with us

Every link below is a dedicated US resource - the funding, the designations, the programs, the search surface.

Microsoft co-op funds & MDF

How US partners plan, claim and report on co-op and MDF against real campaigns.

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Microsoft MDF (US)

Proposal, execution and proof-of-execution framework for US MDF-funded marketing.

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How to claim Microsoft MDF

A step-by-step US guide to submitting, evidencing and reporting on MDF claims.

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Azure MDF request

Building an Azure MDF request that gets approved and turns into pipeline.

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Microsoft partner incentives

Making sense of the US incentives stack - and using it to fund marketing that ships.

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Microsoft incentives marketing (MCI)

Using MCI funding to connect US buyer needs with campaigns that actually convert.

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Microsoft MCI funding (US)

Turning earned Microsoft Commerce Incentives into pipeline-producing US marketing.

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Co-sell with Microsoft (US)

Marketplace, seller-ready assets and co-marketing programs that make US co-sell actually happen.

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Azure Marketplace marketing (US)

Listing SEO, mirrored landing pages and US demand programs tied to your marketplace listing.

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Microsoft Partner of the Year (US)

US POTY guide - category strategy, submission writing and finalist support.

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Partner of the Year support

Nomination strategy, story development and submission support for US POTY.

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Microsoft Solutions Partner

Positioning, page design and marketing that reflects your Solutions Partner designations.

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Microsoft Cloud Partner Program

How US partners market inside the current MCPP model, from designations to specialisations.

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Microsoft Partner Network

Legacy MPN terms, current program mapping, and what US buyers still search for.

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Microsoft proof of execution

Evidencing MDF and co-op execution to the standard Microsoft actually requires.

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US Microsoft partner marketing trends

What is changing in US partner marketing - and what to prioritise this year.

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Frontier or Follower

Our POV on the shift in Microsoft partner GTM - and where US partners need to be.

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Microsoft SEO for US Partners

Get found by US buyers in Google, Bing, Azure Marketplace and AI answer engines.

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US Microsoft Partner marketing (hub)

The full Microsoft Partner marketing service picture for US and Canada partners.

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Why US Microsoft Partners pick a specialist over a generalist agency.

A generalist US marketing agency will treat Microsoft as one vendor logo among many. We treat Microsoft as your operating system - because for a US Solutions Partner, ISV or MSP, that is what it is.

Co-sell motions, MCI and MDF funding, Cloud Ascent data, Solutions Partner designations, Azure Marketplace, FastTrack, ISV Success - this is the language your team uses every day. It should be the language your agency uses too.

That focus is why we can move faster, plan sharper, and tie marketing directly to what Microsoft rewards and what US buyers actually purchase.

You are probably a good fit if...

  • You are a US-headquartered Microsoft Solutions Partner, ISV, MSP or distributor.
  • You have MCI, co-op or MDF funding that is under-used or under-reported.
  • You hold Solutions Partner designations that do not yet have their own high-performing pages.
  • Your pipeline is too dependent on a handful of relationships and referrals.
  • You need senior marketing thinking, not another set of freelancers to manage.
  • You want Microsoft sellers, BDMs and PDMs to know exactly when to bring you into a deal.
FAQs

Frequently asked questions

What does a Microsoft Partner marketing agency actually do for a US partner?

We build and run the marketing engine around your Microsoft practice: positioning per Solutions Partner designation, demand-generation campaigns funded through MCI or MDF, content and thought leadership that lands with US buyers and Microsoft sellers, Azure Marketplace listing work, and measurement that ties back to pipeline and co-sell influence.

Do you only work with US Microsoft Partners?

No - we work with Microsoft Partners globally, but this hub is scoped to US and Canada partners. Every linked page here is tuned to US spelling, US funding programs, US buyer intent and US search behaviour.

Can you help us put MCI, co-op or MDF funding to work?

Yes. It is one of the most common reasons US Microsoft Partners come to us. We help plan the campaign, execute it, and evidence it to the proof-of-execution standard Microsoft expects - so the funding turns into pipeline, not just activity.

How is Resultful different from a general B2B tech agency in the US?

We only work with the Microsoft ecosystem. That focus means no translation tax, senior people who already speak co-sell, designations and MCI, and plans that skip past the basics and get into what actually moves partner revenue.