Marketing that helps your Microsoft alliance actually work
Alliance and partner leads carry a tough brief - make Microsoft care, keep the sellers engaged, and turn the relationship into real pipeline. Marketing is one of the biggest levers you have, and it's often the piece that gets squeezed.
We work with alliance teams on the Microsoft-aligned marketing that moves the needle - being visible to Microsoft sellers, supporting co-sell, telling your story through Partner of the Year, and showing up well at the events that matter.
How we support alliance teams
Marketing into Microsoft
Get in front of Microsoft sellers - the sellers you know and the ones you don't - with a message they can actually use.
Co-sell support
Joint messaging, enablement assets and campaign activity that make co-selling with Microsoft easier to run and easier to win.
Partner of the Year
Strategy, writing and design for POTY submissions - and the surrounding storytelling that makes them count.
Event support
Making the most of MCAPS, Inspire, Ignite and UK Partner events - before, during and after.
Resultful were the driving force behind our Microsoft Partner of the Year Awards submissions. They kept us focused, kept us honest, and guided us with clear timelines and expert direction. Their support helped us deliver an outstanding submission - and ultimately win Microsoft's Partner of the Year for Modern Work.
- Kevin Rooney, Group Growth Marketing Manager, Viatel
