Co-sell support for US Microsoft Partners

Resultful helps you build the proposition, assets and demand programs that make co-sell with Microsoft actually work.

Co-sell is a US growth channel, if you earn it

Co-selling with Microsoft can be one of the highest-leverage routes to market for a US partner, but only if you show up with something Microsoft's sales teams actually want to bring into a deal. That means a sharp proposition, a defined ideal customer, credible proof and an easy way for a seller to pull you into a conversation.

Resultful helps US Microsoft Partners build the marketing foundations that make co-sell work: the story, the assets, the Marketplace presence and the demand programs that give sellers a reason to engage.

Signs your co-sell motion needs work

If any of these sound familiar, there's ground to make up:

  • You've published co-sell ready offers, but nothing much happens afterward
  • There's no clear one-pager a Microsoft seller could forward in under a minute
  • Your Microsoft Marketplace listing is thin, stale, or missing private offers
  • There's no repeatable way to source and share deal-ready leads
  • You can't clearly state the customer outcome, workload or industry you win in

What we help with

Co-sell proposition

A crisp, seller-friendly proposition tied to workloads, industries and measurable customer outcomes in USD.

Seller-ready assets

One-pagers, pitch decks, battlecards and case studies built to be forwarded, not filed away.

Microsoft Marketplace readiness

Listing content, transactable offers and private offer support that make co-sell easier to close.

Demand programs

Campaigns that generate pipeline you can bring to Microsoft's sales teams, not just leads you keep to yourself.

Seller enablement

Materials and messaging that make it easy for account teams and partner roles to position you.

Joint marketing plans

Structured plans that connect your activity to Microsoft priorities, funding and reporting.

Co-sell rewards US partners who show up prepared.

The partners winning through co-sell aren't necessarily the biggest. They're the ones who make it obvious what they sell, who they sell it to, and why Microsoft's sales teams should trust them in front of a customer.

How we typically work

1

Assess

We review your current co-sell posture - proposition, assets, Marketplace presence, pipeline motion - and pinpoint the gaps holding you back.

2

Build

We build the proposition, seller-ready assets and Marketplace content that make it easy for Microsoft's sellers and customers to say yes.

3

Activate

Resultful runs the demand and enablement programs that generate co-sell-ready pipeline and keep momentum going quarter after quarter.

Microsoft experience across every solution area

Getting Microsoft's attention means speaking the language of the solution area you sell into. We've worked with partners across the Microsoft portfolio, so we know what Microsoft sellers look for in each one. Our experience spans:

Business Applications

Dynamics 365, including Business Central, Finance and Supply Chain Management (F&O), Sales, Customer Service and Field Service.

Modern Work

Microsoft 365, from Business Premium through to E3, E5 and E7, alongside Teams, SharePoint and solutions for a more connected workplace.

Copilot and AI

Microsoft 365 Copilot, Copilot Studio and AI-led propositions that give customers a clearer reason to invest.

Security

Microsoft Defender, Sentinel, Entra and Purview, alongside partner-led SOC, XDR and managed XDR services.

Cloud and infrastructure

Microsoft Azure, covering cloud migration, infrastructure modernization, hybrid cloud and managed services.

Data and analytics

Microsoft Fabric and Power BI, connecting the technology to better visibility, clearer insights and more informed decisions.

Power Platform

Power Apps, Power Automate and Power Pages, bringing application development and automation propositions to life.

Devices and Windows

Surface, Surface Hub, Windows, Windows 365 and Azure Virtual Desktop, alongside endpoint management with Microsoft Intune.

Request co-sell support

Tell us where you're heading and let's set up a conversation about how we can help - proposition, marketplace, assets or demand.

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FAQs

Frequently asked questions

Do we need Solutions Partner designations to co-sell?

A designation helps and unlocks certain motions, but you can still build a strong co-sell proposition and Marketplace presence without one. We'll help you get the most from where you stand today while positioning for what's next.

Do we need to be transactable on Microsoft Marketplace?

For most co-sell motions, yes, or at least on a clear path there. Marketplace transactability, including private offers, makes it materially easier for Microsoft sellers to engage and for customers to buy against committed Azure spend.

How is co-sell support different from standard partner marketing?

It's built around what makes a seller want to bring you into a deal, not just what makes a buyer aware of you. That changes the proposition, the assets and the way you generate and share pipeline.

Can you help us if we don't have named Microsoft contacts?

Yes. Most partners don't have a dedicated PDM or a stable of named sellers, and that's fine. We focus on making your proposition, Marketplace listing and assets easy for any Microsoft seller to pick up and use.

How long before we see results?

Foundations - proposition, assets, Marketplace - typically take 6-10 weeks. Pipeline and sourced deals follow as you run demand and enablement activity consistently against them.

Do you handle the Marketplace listing itself?

We handle the marketing side - positioning, content, screenshots, offer narrative and supporting assets - and work alongside your technical team on the listing and transactable offer setup.

A quick note on co-sell and disclosure compliance

Only claim Solutions Partner designations and specializations you actually hold, and use the Microsoft-supplied badges within their brand guidelines - don't imply an endorsement Microsoft hasn't given. Any activity funded through MDF or co-op needs to follow the current program rules on eligibility, evidence and reporting, and Marketplace or co-sell claims (pricing, offers, customer outcomes) should be accurate and defensible.

When you use customer names, logos or quotes, get written approval and follow their privacy and data-handling requirements. If you're not sure where a claim sits, we'll help you tighten it before it goes out.

For more detail on badge use, permitted claims, MDF/co-op disclosure and case-study approvals, see the FAQs on our Microsoft Solutions Partner page.