We've generated over $90M in pipeline for Microsoft partners
Having run hundreds of end-customer campaigns across the US channel, Resultful knows what actually converts. That experience lets us hit the ground running and get more out of every dollar of budget.
We're hyper-focused and data-driven, building campaigns that speak directly to your audience's real problems. Every recommendation ties back to your campaign and business goals.
Every activity we recommend has a financial reason behind it. Our campaigns are built to generate revenue, not just impressions.
Successful campaigns rarely rely on one message. Different buyers enter the funnel with different priorities, awareness levels and motivations. We build campaigns that account for those differences, so the right story reaches the right person at the right time.
Our approach
Three principles run through every campaign we build for US Microsoft partners.
Persona-led
We align messaging to the priorities of different stakeholders, so campaigns land with everyone involved in the buying decision.
Learn more about audience and persona developmentData-driven
We're in the data constantly, making informed calls on performance and what happens next.
Full-funnel
We drive engagement with prospects wherever they sit in their buying process. The right message, at the right time.
Full-funnel matters because of the 95:5 rule
At any given time, only around 5% of the people in your target audience are actively looking to buy.
To get the best return, we run full-funnel campaigns that engage both groups, testing content, messaging and CTAs to build trust and credibility, and to move the ready-to-buy 5% into real sales conversations.
We continually test audiences, propositions, messages and content themes throughout a campaign. Those insights refine performance over time and help us focus spend where it's driving the greatest commercial impact.
Campaign experience across the Microsoft portfolio
When you're taking a Microsoft solution to market, you need an agency that understands what you're selling, who it's for and why customers should care. We've developed campaigns across the Microsoft portfolio, bringing that experience to the way we shape your proposition, sharpen your messaging and connect your solutions to real business needs. Our experience spans:
Business Applications
Dynamics 365, including Business Central, Finance and Supply Chain Management (F&O), Sales, Customer Service and Field Service.
Modern Work
Microsoft 365, from Business Premium through to E3, E5 and E7, alongside Teams, SharePoint and solutions for a more connected workplace.
Copilot and AI
Microsoft 365 Copilot, Copilot Studio and AI-led propositions that give customers a clearer reason to invest.
Security
Microsoft Defender, Sentinel, Entra and Purview, alongside partner-led SOC, XDR and managed XDR services.
Cloud and infrastructure
Microsoft Azure, covering cloud migration, infrastructure modernization, hybrid cloud and managed services.
Data and analytics
Microsoft Fabric and Power BI, connecting the technology to better visibility, clearer insights and more informed decisions.
Power Platform
Power Apps, Power Automate and Power Pages, bringing application development and automation propositions to life.
Devices and Windows
Surface, Surface Hub, Windows, Windows 365 and Azure Virtual Desktop, alongside endpoint management with Microsoft Intune.
If you're leading with one solution or bringing several together, we can help you tell a joined-up story that makes your expertise relevant to the customer. That means looking beyond the product name to the challenges it addresses, the value your services add and the reasons to choose you as a partner.