Marketing strategy development for US Microsoft Partners

Helping you run better, more effective marketing, with a greater chance of success.

Marketing team collaborating

Why US Microsoft Partners struggle to gain traction

We see the same pattern across US partners: a lot of marketing activity, not much traction. Teams are running email, social, events and content, but none of it is pulling in the same direction.

The activities aren't connected to a single plan. Everyone's busy, but effort gets wasted. A solid marketing strategy fixes that by giving every campaign a reason to exist.

We build strategy that ladders back to what you're actually trying to achieve, then map the opportunity - factoring in business priorities as well as where vendor funding and co-op dollars can be unlocked.

Clarity before you commit budget

A clear strategy makes it easier for leadership and marketing to commit with confidence. It also surfaces where the current plan needs tightening. A good assessment should answer:

  • Are we pointed at the right buyers and solution areas?
  • Is our strategy focused enough to actually drive growth?
  • Are we spreading budget across too many priorities?
  • What has to change before we scale spend?

We can help with...

A full strategic offering for US Microsoft Partners looking to run more effective marketing.

Marketing strategy

End-to-end strategy that ladders up to your business goals and lines up with the Microsoft partner opportunity.

Content strategy

A clear plan for the content you need to build, tied directly to pipeline and brand awareness goals.

ABM strategy

A focused motion for engaging your highest-value target accounts with the right message at the right time.

Campaign strategy and planning

Integrated campaign plans that give your team a clear program to execute against.

Persona development

In-depth research into your ideal customer profiles and buyer personas that informs every marketing decision.

Fewer than 1 in 4 US Microsoft partners have an effective marketing strategy in place. It's time for partners to reassess their marketing spend against business goals and buyer persona needs.
Resultful research

Further reading

If you're kicking off annual planning, our guide to annual marketing planning for Microsoft Partners in FY27 walks through how to align the plan with solution area priorities, Microsoft's fiscal-year rhythm and the channel's real lead-gen motions.

How we typically work

A simple, structured engagement built around your business - not a generic agency template.

1

Discovery workshop

We spend time understanding your business, what you're specifically trying to achieve and what your ideal customer profile looks like.

2

Strategy creation

We build a marketing strategy that connects marketing to business goals and gives your team clear focus.

3

Marketing campaigns

With clear direction on where to focus, we plan and run more effective marketing campaigns that contribute to business growth.

Sense-check your marketing strategy before you invest further

A clear marketing strategy matters, but clarity alone isn't always enough. Before you spend more budget or time, it helps to step back and check whether your strategy is set up to get you where the business wants to go. Our marketing assessment for US Microsoft partners is built to do exactly that.

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FAQs

Frequently asked questions

Why do we need a marketing strategy if we already have a plan?

A plan tells you what you'll do. A strategy tells you why - which buyers, which solutions, which markets and what trade-offs you're making. Most partners have a plan; very few have a real strategy underneath it.

How long does building a strategy take?

Typically 4-8 weeks from kickoff, depending on scope and how much research is needed. Long enough to be rigorous, short enough to be useful.

Will the strategy account for our Microsoft solution areas and incentives?

Yes - we build that in from day one. Your Microsoft solution areas, specializations and funding opportunities all shape where it makes sense to invest.

Who should we involve in the strategy work?

Typically leadership, sales and marketing - sometimes operations and delivery too. The strategy needs to land across the business, not just inside marketing.

What do we actually walk away with?

A clear strategic narrative, target market definition, priority solution areas, messaging direction, channel approach and a realistic 12-month plan, plus the reasoning behind every decision.

Can you also help us execute the strategy?

Yes, and most partners ask us to. Strategy without execution rarely moves the needle, so we usually move into execution support once the strategy is signed off.