Strategy that earns its keep
Sharper thinking before the spend. Our strategy services help US Microsoft Partners set direction, tighten positioning and build the marketing foundations everything downstream depends on.
Each service stands on its own, and they compound when combined - a sharper value proposition strengthens campaigns, a clean CRM sharpens attribution, and a solid plan sharpens every decision made in between.
Most US Microsoft Partners we meet aren't short on ideas. They're short on a clear, agreed answer to three questions: who you're really for, what you're genuinely better at, and how marketing turns that into pipeline over the next four quarters. Our strategy work closes that gap fast, in plain English, in a way your sales team, your leadership and your Microsoft contacts can all rally behind.
We bring the outside view a Microsoft-adjacent business rarely gets from inside its own four walls - understanding solution areas, co-sell motions, buyer behavior and where Microsoft is investing next - and turning it into marketing decisions you can act on Monday morning.
How we approach strategy
A short, focused engagement that ends with a plan you can execute, not a slide deck that sits in a shared drive.
Listen and diagnose
Interviews with leadership, sales and delivery. A hard look at pipeline, positioning and what's working (and isn't) in your current mix.
Sharpen the story
Nail the value proposition, the buyer and the reason you win. Test it against Microsoft solution areas and the wider ecosystem so it holds up in a co-sell conversation.
Build the plan
A prioritized 12-month marketing plan with clear motions, budgets in USD and measures, mapped to the platforms, people and Microsoft programs that will amplify it.
Explore our strategy services
Marketing strategy & planning
Focused plans aligned with buyer intent and partner growth motions.
Learn moreValue proposition development
Sharper propositions that buyers and Microsoft sellers remember.
Learn moreHubSpot CRM
HubSpot setup, onboarding and marketing automation for partner marketing teams.
Learn moreWebsite development
Modern websites built to convert, not just look the part.
Learn moreMarketing workshops
Hands-on sessions that sharpen strategy, personas and campaign ideas.
Learn moreMarketing consultancy
Senior thinking on tap, Microsoft-aware and outcome-focused.
Learn moreFractional CMO services
Senior marketing leadership without the full-time overhead.
Learn moreWhere US strategy work usually starts
Sometimes it's a repositioning moment - a new solution area, an acquisition, or a Microsoft designation that changes the story. Sometimes it's a HubSpot instance that's grown into something nobody trusts. Sometimes it's a leadership team that agrees the current plan isn't working but can't agree on what replaces it. We're comfortable stepping in at any of those points.
If you'd rather run the strategy piece in-house, our marketing workshops can give your team the frameworks and outside challenge to do it themselves. If you need senior leadership without a full-time hire, our fractional CMO services plug into your leadership team and stay accountable for results.
Marketing scope: what we own, what you own
We own the marketing thinking and the marketing outputs - the proposition, the plan, the messaging framework, the campaign roadmap and the HubSpot marketing setup that supports it.
You own everything on the business and operations side - Microsoft Partner Center, designations and MPN admin, sales pipeline management, legal, contracting and any Microsoft program filings. We'll shape the marketing to work well alongside those, but we don't step into them.