More US Microsoft Partners are getting deliberate about how they engage with Microsoft itself, building real relationships with the sellers and specialists closest to their target accounts.
The logic is simple: if you're already top of mind with a Microsoft seller when a relevant opportunity shows up, you're far more likely to get the referral. And a warm introduction from Microsoft is worth more than almost any other lead source.
The problem is most partners still think a cold LinkedIn message or a single email will get them noticed. It won't. Microsoft's sellers get dozens of similar pitches a week and most of them get ignored.
You need a different approach entirely.
Built from several pilot engagements with US partners, our Marketing into Microsoft program is focused on helping you build a real, ongoing relationship with Microsoft's sales teams.
Program goals
Sharpen your proposition into Microsoft
You need a proposition that lands specifically with Microsoft sellers. If you don't have one yet, we'll help you build it.
Build trust and credibility that lasts
If Microsoft sellers don't know who you are, they won't refer you. We focus on building credibility that compounds over time, not a single campaign push.
Give you a distinct point of view
If you sound like every other partner, you won't get remembered. A sharp, differentiated angle is a core deliverable of this program.
Build repeatable, scalable activity
We create a playbook for how you engage with Microsoft, with templates you can reuse quarter after quarter.
The Resultful team really understands how partners need to show up with Microsoft. They're helping our partners build long-term, strategic relationships instead of one-off outreach.