More US Microsoft Partners are getting deliberate about how they engage with Microsoft itself, building real relationships with the sellers and specialists closest to their target accounts.
The logic is simple: if you're already top of mind with a Microsoft seller when a relevant opportunity shows up, you're far more likely to get the referral. And a warm introduction from Microsoft is worth more than almost any other lead source.
The problem is most partners still think a cold LinkedIn message or a single email will get them noticed. It won't. Microsoft's sellers get dozens of similar pitches a week and most of them get ignored.
You need a different approach entirely.
Built from several pilot engagements with US partners, our Marketing into Microsoft program is focused on helping you build a real, ongoing relationship with Microsoft's sales teams.
Program goals
Sharpen your proposition into Microsoft
You need a proposition that lands specifically with Microsoft sellers. If you don't have one yet, we'll help you build it.
Build trust and credibility that lasts
If Microsoft sellers don't know who you are, they won't refer you. We focus on building credibility that compounds over time, not a single campaign push.
Give you a distinct point of view
If you sound like every other partner, you won't get remembered. A sharp, differentiated angle is a core deliverable of this program.
Build repeatable, scalable activity
We create a playbook for how you engage with Microsoft, with templates you can reuse quarter after quarter.
The Resultful team really understands how partners need to show up with Microsoft. They're helping our partners build long-term, strategic relationships instead of one-off outreach.
Microsoft experience across every solution area
Getting Microsoft's attention means speaking the language of the solution area you sell into. We've worked with partners across the Microsoft portfolio, so we know what Microsoft sellers look for in each one. Our experience spans:
Business Applications
Dynamics 365, including Business Central, Finance and Supply Chain Management (F&O), Sales, Customer Service and Field Service.
Modern Work
Microsoft 365, from Business Premium through to E3, E5 and E7, alongside Teams, SharePoint and solutions for a more connected workplace.
Copilot and AI
Microsoft 365 Copilot, Copilot Studio and AI-led propositions that give customers a clearer reason to invest.
Security
Microsoft Defender, Sentinel, Entra and Purview, alongside partner-led SOC, XDR and managed XDR services.
Cloud and infrastructure
Microsoft Azure, covering cloud migration, infrastructure modernization, hybrid cloud and managed services.
Data and analytics
Microsoft Fabric and Power BI, connecting the technology to better visibility, clearer insights and more informed decisions.
Power Platform
Power Apps, Power Automate and Power Pages, bringing application development and automation propositions to life.
Devices and Windows
Surface, Surface Hub, Windows, Windows 365 and Azure Virtual Desktop, alongside endpoint management with Microsoft Intune.