Email marketing

From one-off sends to behavior-led workflows, we turn databases into a stronger source of engagement, nurture and pipeline.

Email that keeps pipeline moving

For most US Microsoft Partners, the marketing database is one of the most underused assets in the business. It's full of past prospects, lapsed customers, event attendees and engaged contacts, and most of them never hear from you between campaigns.

Good email marketing fixes that. Done well, it turns a static database into a steady source of engagement, nurture and pipeline that compounds month after month.

What we help US Microsoft Partners do with email

From one-off sends to fully automated nurture programs.

Campaign sends

Crisp, well-written one-off emails for launches, events, content drops and seasonal moments, built to be opened, read and acted on.

Nurture workflows

Behavior-led email journeys that guide prospects from awareness to consideration without sales having to lift a finger.

Database segmentation

Cleaning, segmenting and scoring your database so the right people get the right message at the right time.

Reporting and optimization

Open rates and click rates are a starting point, not the destination. We measure email against pipeline impact and keep optimizing.

Built for buyers, not bulk

There's no shortage of partners blasting newsletters into the void. We take a different approach. Every email we send has a clear job to do, a defined audience and a reason for landing in someone's inbox.

That means tighter lists, sharper subject lines and content that gives the reader something useful, not just another product update.

Plays nicely with Dynamics, HubSpot, Mailchimp and the rest

We work across the marketing automation platforms most commonly used by US Microsoft Partners - Dynamics 365, HubSpot, Mailchimp and others - so the work slots straight into your existing stack.

If you're on HubSpot or Dynamics in particular, we can also help you get more from the platform itself, from list management and lead scoring to full workflow build-outs.

Ready to make your database work harder?

Tell us what you're working on. Let's set up a call about where we'd start and what good would look like.

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FAQs

Frequently asked questions

Do we need HubSpot, or can you work with our existing platform?

We can work with most major platforms - HubSpot, Marketo, Pardot, Dynamics 365 Marketing, Mailchimp and others. HubSpot is where we have the deepest expertise, but it's not a prerequisite.

How do you avoid the 'partner spam' feel that buyers complain about?

By starting with the buyer, not the send schedule. Every email has a clear reason to exist, a specific audience and a useful next step. If we can't justify why someone should open it, we don't send it.

Can email activity be funded through Microsoft MDF or co-op?

Yes - email programs tied to a Microsoft campaign, solution area or event are typically eligible for MDF or co-op funding. We'll structure activity so it fits the funding criteria.

How do you measure email success?

Open and click rates are a starting point, not the destination. We measure email against pipeline impact - meetings booked, opportunities created and influence on closed revenue.

How do you handle CAN-SPAM and database hygiene?

Carefully. Every program starts with a review of consent, segmentation and database quality. We'd rather email a smaller, properly opted-in audience well than blast a stale list.

Can you build the nurture flows or do we need to?

We can build them end-to-end, including strategy, copy, design, workflow build and reporting. If your team wants to own parts of it, we'll split the work however makes sense.