Campaign in a Box content built to earn its keep
If content is going out into the US channel, it needs to justify the shelf space. Too much partner content says the right sort of things, looks polished and then disappears without moving a single deal forward. We build differently.
Resultful creates CIABs (Campaigns in a Box) that are useful, tightly targeted, and genuinely worth sharing, so distributors and Microsoft teams have something they can put in front of US partners with confidence. The goal isn't to fill a landing page - it's to start real conversations and support the follow-up sales motion.
Content that works harder
We build CIAB content across a wide range of Microsoft-focused themes, and we scale the specificity to the brief. That could be broad and industry-agnostic, sharply verticalized for a sector like financial services or healthcare, or built around a specific buying persona.
The subject matter also has to feel credible. Microsoft's own partner materials organize solution areas around Azure, Business Applications, Modern Work and Security - the exact themes we build CIAB content around when a brief calls for it.
More than just the writing
A good CIAB needs more than a solid draft. It needs a clear angle, a strong structure, and the flexibility to work across different partner audiences once it's out in the field.
That's why our support usually goes beyond content creation. We can help with design and adapt content for different partner segments, making it easier to distribute, easier to use, and more valuable once it leaves the page.
Want to level it up? Start with research
One of the best ways to make channel content stand out is to stop recycling the same opinions everyone else in the channel is already using.
For US businesses that want something with more authority behind it, we build CIABs around primary research - handling the survey design, defining the audience, pulling out the strongest findings, and turning that into content with a genuine point of view.
The payoff is straightforward. You get content that's more ownable, more persona-led, and far more likely to cut through because it's rooted in real audience data instead of generic commentary.
Why research-led campaign content goes further
Four reasons primary research changes the impact of a CIAB.
More original
Content stands apart from standard thought leadership everyone else is producing.
Stronger hooks
Sharper hooks for the campaign itself and for follow-up content down the line.
Better aligned
Better aligned to the actual people you're trying to reach, not a generic buyer profile.
Cuts through
Your campaign is far more likely to stand out in a crowded US channel inbox.
Campaign experience across the Microsoft portfolio
When you're taking a Microsoft solution to market, you need an agency that understands what you're selling, who it's for and why customers should care. We've developed campaigns across the Microsoft portfolio, bringing that experience to the way we shape your proposition, sharpen your messaging and connect your solutions to real business needs. Our experience spans:
Business Applications
Dynamics 365, including Business Central, Finance and Supply Chain Management (F&O), Sales, Customer Service and Field Service.
Modern Work
Microsoft 365, from Business Premium through to E3, E5 and E7, alongside Teams, SharePoint and solutions for a more connected workplace.
Copilot and AI
Microsoft 365 Copilot, Copilot Studio and AI-led propositions that give customers a clearer reason to invest.
Security
Microsoft Defender, Sentinel, Entra and Purview, alongside partner-led SOC, XDR and managed XDR services.
Cloud and infrastructure
Microsoft Azure, covering cloud migration, infrastructure modernization, hybrid cloud and managed services.
Data and analytics
Microsoft Fabric and Power BI, connecting the technology to better visibility, clearer insights and more informed decisions.
Power Platform
Power Apps, Power Automate and Power Pages, bringing application development and automation propositions to life.
Devices and Windows
Surface, Surface Hub, Windows, Windows 365 and Azure Virtual Desktop, alongside endpoint management with Microsoft Intune.
If you're leading with one solution or bringing several together, we can help you tell a joined-up story that makes your expertise relevant to the customer. That means looking beyond the product name to the challenges it addresses, the value your services add and the reasons to choose you as a partner.