Paid media that earns its budget
Paid advertising shouldn't be a black box. For US Microsoft Partners working with finite budgets - and often MDF or co-op dollars - every dollar of paid media has to work harder than the last. Resultful is built to make sure it does.
We build paid campaigns with one job: put the right message in front of the right buyer at the right moment, then optimize relentlessly until the spend is genuinely earning its keep.
Where we focus paid spend
A focused mix of channels that consistently deliver for US Microsoft Partners.
LinkedIn advertising
The default channel for B2B technology buyers. Tight audience targeting, sharp creative and account-led campaigns that reach decision-makers, not job titles.
Paid search
Capturing high-intent demand the moment buyers are searching. Built around the actual search terms your US prospects use, not the ones an agency guesses at.
ABM and retargeting
Account-based paid programs and retargeting flows that keep you top of mind with the accounts that matter most.
Performance reporting
Clear reporting tied back to pipeline and opportunity value in USD, not vanity metrics like impressions and clicks.
Built around buyer intent
The biggest waste in paid media is spending against audiences that were never going to buy. We start with intent - who's actually in-market, what are they researching, where do they show up - then build campaigns that meet them there.
That means tighter audiences, sharper messaging and creative that earns attention instead of interrupting it.
Prerequisites for paid media to work
Paid ads amplify what's already there. Before we turn spend on, these foundations need to be in place, or you're paying to send traffic into a leaky bucket.
- A strong, unique value proposition that clearly explains who you help, how, and why you're different
- A website that converts - fast, focused landing pages with a clear next step for the buyer
- Clarity on your ideal customer profile and the accounts or personas worth paying to reach
- Messaging and creative that speaks to a specific buyer problem, not generic capability statements
- A way to follow up - sales process, nurture, or BDR motion - so leads don't go cold the moment they raise a hand
- Tracking in place (analytics, conversion events, CRM connection) so we can actually see what's working
Always optimizing, never set-and-forget
Too many paid campaigns get switched on and left to run. We treat paid as a living program - testing creative, refining audiences, reallocating spend toward what's working and pulling budget from what isn't.
The result is paid media that compounds over time instead of plateauing after the first month.
Targeting buyers across the Microsoft portfolio
Every Microsoft solution has a different buyer, budget holder and buying trigger. We've run targeted programs across the portfolio, so we know who to reach and what to say for each one. Our experience spans:
Business Applications
Dynamics 365, including Business Central, Finance and Supply Chain Management (F&O), Sales, Customer Service and Field Service.
Modern Work
Microsoft 365, from Business Premium through to E3, E5 and E7, alongside Teams, SharePoint and solutions for a more connected workplace.
Copilot and AI
Microsoft 365 Copilot, Copilot Studio and AI-led propositions that give customers a clearer reason to invest.
Security
Microsoft Defender, Sentinel, Entra and Purview, alongside partner-led SOC, XDR and managed XDR services.
Cloud and infrastructure
Microsoft Azure, covering cloud migration, infrastructure modernization, hybrid cloud and managed services.
Data and analytics
Microsoft Fabric and Power BI, connecting the technology to better visibility, clearer insights and more informed decisions.
Power Platform
Power Apps, Power Automate and Power Pages, bringing application development and automation propositions to life.
Devices and Windows
Surface, Surface Hub, Windows, Windows 365 and Azure Virtual Desktop, alongside endpoint management with Microsoft Intune.