Research that gives your US marketing something new to say
The best marketing carries a point of view, and a point of view lands harder when it's backed by data your competitors don't have. First-party research gives US Microsoft Partners a credible, defensible reason to be in the conversation, instead of repeating whatever everyone else in the ecosystem is already saying.
We help US partners plan, run and get full value from research programs, from short pulse surveys to full industry studies. The output isn't a PDF that sits on a shared drive - it's a body of content, campaigns and sales conversations built on data that's genuinely yours.
Why first-party research earns its keep
Four reasons research pulls its weight in a serious marketing program.
Credibility you own
Original data can't be copied by competitors and gives your point of view real weight with buyers, press and Microsoft.
Fuel for a full campaign
One well-run study produces a report, blog posts, social content, a webinar, PR angles and sales collateral - months of content from a single asset.
A reason to talk to buyers
The research process itself opens doors - to customers, prospects and Microsoft - and creates warm follow-up conversations once the study lands.
Award-ready storytelling
Data-led stories give judges, and Microsoft, something concrete to react to, which strengthens Partner of the Year and industry award submissions.
Working with a credible survey and data partner
The credibility of any study lives or dies on how the data was collected. Sample size, audience quality, question design and how findings are analyzed all shape whether your numbers hold up under scrutiny - or quietly undermine the story you're trying to tell.
We work with established US survey and data partners so the fieldwork is properly resourced and the audience genuinely represents the buyers you want to influence - IT decision-makers, line-of-business leaders or end customers in the verticals that matter to your Microsoft solution area, not a convenience sample pulled from an old mailing list.
The result is research you can put your name to publicly, cite in press, share with Microsoft, and lean on in sales conversations without worrying about the fine print.
How we run research programs
A repeatable process that takes research from idea to campaign, without the drop-offs in between.
- 1
Discovery
We get under the skin of your proposition, audience and commercial goals - what you want the research to prove, who you want it to influence, and where it needs to show up.
- 2
Questions and survey design
We design questions built to produce quotable, campaignable findings, not just interesting data, and work with our survey partner to build a rigorous, audience-appropriate instrument.
- 3
Analysis
Once the data lands, we interrogate it for the stories that matter - headline stats, surprising angles and industry or segment cuts that give you multiple ways to talk about the same study.
- 4
Content creation
We turn the findings into assets you'll actually use - a report, an executive summary, blog posts, social content, sales one-pagers, webinar material and any hero pieces the campaign needs.
- 5
Campaign planning
We build a joined-up plan for how the research shows up in market - across paid, organic, PR, email, sales enablement and Microsoft-facing activity - so the study earns back its investment.
- 6
Campaign delivery
We execute the plan end to end, tracking performance as the research lands and putting more weight behind the angles that resonate.
Making research work beyond launch week
A common mistake is treating research as a single launch moment - a press release, a report download page, a burst of social - and then moving on. That leaves most of the value on the table.
We plan research as a nine-to-twelve month content engine. Different cuts of the data fuel different campaigns, verticals and Microsoft solution area conversations throughout the year, so one study keeps producing pipeline long after launch day.