Webinar promotion

End-to-end webinar promotion - positioning, email, paid, social and follow-up - so your sessions fill up and turn into pipeline.

Webinars that fill the room and build pipeline

Webinars are one of the highest-intent formats a Microsoft Partner can run - but only when someone actually shows up. Too many partners invest in the content, then rely on a single email blast and hope for the best.

We promote webinars end to end - from positioning and audience targeting through to email, paid, social and follow-up - so the sessions are well attended, well run and turn into real pipeline.

How we promote your webinar

Everything needed to drive registrations, attendance and follow-up.

Positioning and messaging

A sharper title, hook and description so the invite earns a click and the topic feels worth an hour.

Email invites and reminders

Multi-touch invite sequences and reminder cadence built to lift both registration and show-up rates.

Paid and organic social

LinkedIn and Meta campaigns, organic posts and speaker amplification to reach the right buyers.

Landing page and registration

On-brand registration pages and integrations with your webinar platform, HubSpot or Marketo.

Run-of-show and dry runs

Rehearsals, host prep and technical checks so the session lands as well as the promotion.

Follow-up and reporting

Post-event nurture, MQL handover and reporting on registrations, attendance and pipeline.

How we run webinar promotion

1

Plan

Agree the audience, topic, offer and pipeline target - then build the promotion plan and channel mix to hit it.

2

Promote

Run the full campaign - email, paid, social, partner amplification - and manage registrations end to end.

3

Perform

Support the live session, then follow up with attendees and no-shows so the pipeline actually lands.

Got a webinar coming up?

Tell us the topic and the date - we'll take care of filling the room and following up.

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FAQs

Frequently asked questions

How far in advance should we start promoting?

Ideally 4-6 weeks out. That gives enough time for a proper multi-touch invite sequence, paid promotion and speaker amplification. We can compress to 2-3 weeks when needed, but registrations and show-up rates are usually stronger with a longer runway.

Is webinar promotion Co-op or MDF eligible?

Often, yes - especially when tied to a Microsoft solution area or joint campaign. We'll help structure the scope so it qualifies where possible.

What's a realistic attendance rate?

For B2B webinars in the Microsoft ecosystem, 35-45% of registrants attending live is a healthy benchmark. Strong reminder cadence and a well-defined audience are what move that number.