Strategy that gives you a plan
We build focused marketing strategies that cut through the crowded channel chatter, line up perfectly with buyer intent and give your business a clearer route to big growth.
Explore this serviceThe marketing agency built for Microsoft partners
The fresh out-of-the-box thinking that Microsoft Partners have been waiting for.
200+
partners supported
$100M+
pipeline generated
30+
years combined experience
Being a Frontier partner requires a different type of approach to what the Microsoft channel as a whole is used to. It needs clearer propositions, sharper messaging, and the right marketing tactics used in the right way. For a lot of partners, that means operating in a very different way - a way which feels very unfamiliar. And that's why we exist - to bridge that gap, helping MSPs, ISVs, distribution partners, and ultimately Microsoft, achieve more.
New research - UK&I edition 2026
Microsoft Partner Marketing, Measured
What 250 UK&I Microsoft partners told us about how they market, how it's funded, and whether any of it can be proven. An independent study commissioned by Resultful.
Effective marketing is the difference between results and wasted spending.
As lead generation gets harder and partner competition gets louder, Microsoft businesses need marketing that is sharper, more relevant and built specifically around what buyers actually need.
We're the go-to marketing agency for Microsoft partners that want more than generic, one-size-fits-all activity. We use insight, sales and marketing data, and deep partner knowledge to shape clear strategies, stronger campaigns and work that truly earns its keep.
Virtual UK&I Microsoft Partner Marketing Meet-up
A monthly get-together for marketers working in and around the Microsoft partner ecosystem. Practical sessions, honest conversation and ideas you can use the same week - no hard sell.
Next session: Thursday 29th October, 2pm - 3pm (UK)
What we do
Microsoft partner marketing services from Resultful
Looking for an outsourced marketing agency for Microsoft partners? Resultful runs strategy, demand generation, content, paid media, SEO and co-sell marketing for MSPs, ISVs, resellers and distributors - either as your whole marketing department or alongside an in-house team.
Propositions that actually land
We shape sharper value propositions and messaging that make your offer crystal clear to understand, harder to ignore and genuinely different from your competitors.
Explore this serviceCampaigns built to perform
High-impact marketing campaigns built around where buyers are, what they really care about, and what moves them from stranger to customer.
Explore this serviceContent that's backed by intent
From awareness to demand capture, we create content with a clear job to do and a direct link to commercial performance you can measure.
Explore this servicePaid ads that earn their budget
Smarter targeting, tighter messaging and spend focused where it will make the biggest possible impact.
Explore this serviceSEO that cuts through
We focus on attracting the right traffic, not just more traffic, helping Microsoft partners get found by buyers with genuine intent.
Explore this serviceEmail that keeps things moving
From one-off sends to behaviour-led workflows, we turn databases into a stronger source of engagement, nurture and pipeline.
Explore this serviceMarketing training
We support in-house teams with the expert guidance, structure and confidence they need to deliver better marketing.
Explore this serviceAccount-based marketing
Strategic ABM programmes designed to open doors, build relationships and create momentum with high-value accounts.
Explore this serviceMicrosoft Partner of the Year
We turn your big wins into standout award submissions that do your story justice and earn the recognition you deserve.
Explore this serviceMarketing into Microsoft
Our purpose-built programme helps partners raise visibility with Microsoft sellers and create more opportunities where it counts.
Explore this serviceNeed to execute more effective marketing tactics?
Submit a briefFull-service marketing
Your external marketing department
Some partners want a specialist for one job. Others want someone to run the whole function. We do both. Hand us the lot and you get a complete marketing team - strategy through to execution, across the full funnel - without hiring one.
Plan
Positioning, messaging, ICPs and an annual plan mapped to Microsoft solution areas and the fiscal priorities your PDM is measured on.
Attract
SEO, AI search, paid media, events, webinars and always-on content that puts you in front of buyers already shopping Microsoft solutions.
Convert
Campaigns, ABM, email and lead generation built to produce qualified, co-sell-eligible pipeline rather than MQL noise.
Enable
Sales enablement, co-sell assets, Marketplace listings and marketing into Microsoft so sellers know exactly when to bring you into a deal.
Prove
Full-funnel reporting and Co-op evidence packs, so pipeline influenced and funding claimed both stand up to scrutiny.
Co-op funds hub
Microsoft Co-op and MDF, made usable
Millions in partner marketing funding goes unspent every year. Pick a stage and see what to do about it.
Visit the Co-op funds hubKnow what you've actually earned
Co-op accrues against eligible revenue and MDF is proposal-based. Most partners under-claim because nobody owns the number or the deadline.
- How Co-op and MDF differ
- What FY27 changed
- Who owns the balance internally
The channel marketing podcast
Nobody Puts Marketing in the Corner
Bringing fresh perspectives on the challenges facing the channel - candid conversations with the marketers behind the campaigns that actually work, with plenty of lessons learned along the way.
Visit websiteCase study
How we helped TD SYNNEX better understand their partner network
TD SYNNEX wanted to gain a better understanding of their partners' priorities and perceptions of the Microsoft Marketplace so they could align their services. Discover how we helped them on that journey.
Read the case study
Areas of expertise
Specialists across the Microsoft estate
We help Microsoft partners navigate the complex Microsoft ecosystem with deep technical proficiency and strategic insight.
Modern Work
Azure
Business
Applications
Security
ISVs & Marketplace
Resources
Guides for Microsoft partners
Resultful truly get channel marketing. By working with a specialist agency that speaks the same language as we do (and as Microsoft does!), we can really hit the ground running. Nathan and his team bring so many ideas to the table and their insights are invaluable - but I also love how well projects are executed and get real results. Working with the team at Resultful is really refreshing.
- Lisa Treasure, Head of Marketing, Chorus
Microsoft partner marketing FAQs
What does a Microsoft partner marketing agency do?
It plans and runs marketing for businesses that sell, build on or manage Microsoft technology. Resultful covers strategy, propositions, campaigns, content, SEO, paid media, ABM and marketing into Microsoft, either as your whole marketing team or alongside your in-house marketers.
Who does Resultful work with?
Only Microsoft partners: Solutions Partners, MSPs, CSPs, resellers, systems integrators, ISVs and distributors, across every Microsoft solution area in the UK, Ireland and the USA.
How much does Microsoft partner marketing cost?
It depends on scope. Some partners bring Resultful in for a single project such as a proposition or campaign, others retain us as their full marketing department. We'll talk through what you need and give you an honest view of what it takes.
Can Microsoft Co-op or MDF fund the work?
Often, yes. We scope campaigns so they are eligible for Co-op or MDF where the activity ties to a Microsoft solution area, and we package the reporting you need. You submit the claim.
Do you replace or support an in-house team?
Either. Resultful can run the whole function or add senior strategy and specialist capacity to the team you already have.
Why choose Resultful over other Microsoft partner marketing agencies?
Resultful is a Microsoft partner marketing agency that works only with Microsoft partners in the UK, Ireland and the USA. We've supported 200+ partners, have a 100% Co-op claim success rate, surveyed 501 partners for our own research into what works, and help partners win Microsoft Partner of the Year. We plan around Co-op and co-sell from day one, so campaigns are funded, evidenced and measured on pipeline, not just activity.
Ready to get serious about growth?
Whether you've got a brief in mind or want to talk through where marketing could take your Microsoft business next, we're ready when you are.
Latest news & insights
Sep 30, 2026
Why everyone's talking about multi-touch campaigns
FY27 Co-op brings several activities together under Paid media with multi-touch campaign. What a multi-touch campaign is, what qualifies and how to build one worth the investment.
Nathan Selby
Oct 7, 2026
Marketing isn't expensive. Stagnation is.
Budget came eighth out of ten limits on UK Microsoft partner marketing. Why the bigger cost is the growth you don't get, and what treating marketing as an investment looks like.
Nathan Selby
Oct 6, 2026
The Microsoft Partners winning tomorrow are investing before they have to
27.9% of US Microsoft partners invest 6-10% of revenue in marketing, against 12.4% in the UK. What the transatlantic gap says about growth, and what investing ahead looks like.
Nathan Selby
Oct 5, 2026
Are you sure your marketing team agrees with your marketing budget?
Managing directors say 4.49% of revenue goes into marketing; heads of marketing say 2.93%. What the boardroom gap in our UK research means, and five questions to close it.
Nathan Selby
Oct 2, 2026
The $100k question: what would happen if Microsoft funding disappeared tomorrow?
Six in ten Co-op and MDF-funded partners say their marketing would stop or shrink without Microsoft funding. Why funding resilience is a leadership job, and a four-step continuity check.
Nathan Selby
Oct 1, 2026
Every successful business funds marketing from its own P&L. Why are partners different?
Only 37.2% of UK Microsoft partners fund marketing from their own P&L. What the research shows about Co-op, MDF and distributor dependency, and what owning your marketing looks like.
Nathan Selby