Strategy that gives you a plan
We build focused marketing strategies that cut through the crowded channel chatter, line up perfectly with buyer intent and give your business a clearer route to big growth.
Explore this serviceThe marketing agency built for Microsoft partners
Delivering impactful, intent-led marketing campaigns that drive results for MSPs, ISVs, distribution partners, and ultimately Microsoft.
200+
partners supported
$130M+
pipeline generated
30+
years combined experience
Being a Frontier partner requires a different type of approach to what the Microsoft channel as a whole is used to. It needs clearer propositions, sharper messaging, and the right marketing tactics used in the right way. For a lot of partners, that means operating in a very different way - a way which feels very unfamiliar. And that's why we exist - to bridge that gap.
Effective marketing is the difference between results and wasted spending.
As lead generation gets harder and partner competition gets louder, Microsoft businesses need marketing that is sharper, more relevant and built specifically around what buyers actually need.
We're the go-to marketing agency for Microsoft partners that want more than generic, one-size-fits-all activity. We use insight, sales and marketing data, and deep partner knowledge to shape clear strategies, stronger campaigns and work that truly earns its keep.
Free monthly meet-up
The UK&I Microsoft Partner Marketing Meet-up
A monthly get-together for marketers working in and around the Microsoft partner ecosystem. Practical sessions, honest conversation and ideas you can use the same week - no hard sell.
Next session: Thursday 1st October, 2pm - 3pm (UK)
What we do
Services built for the Microsoft channel
Propositions that actually land
We shape sharper value propositions and messaging that make your offer crystal clear to understand, harder to ignore and genuinely different from your competitors.
Explore this serviceCampaigns built to perform
High-impact marketing campaigns built around where buyers are, what they really care about, and what moves them from stranger to customer.
Explore this serviceContent that's backed by intent
From awareness to demand capture, we create content with a clear job to do and a direct link to commercial performance you can measure.
Explore this servicePaid ads that earn their budget
Smarter targeting, tighter messaging and spend focused where it will make the biggest possible impact.
Explore this serviceSEO that cuts through
We focus on attracting the right traffic, not just more traffic, helping Microsoft partners get found by buyers with genuine intent.
Explore this serviceEmail that keeps things moving
From one-off sends to behaviour-led workflows, we turn databases into a stronger source of engagement, nurture and pipeline.
Explore this serviceMarketing training
We support in-house teams with the expert guidance, structure and confidence they need to deliver better marketing.
Explore this serviceAccount-based marketing
Strategic ABM programmes designed to open doors, build relationships and create momentum with high-value accounts.
Explore this serviceMicrosoft Partner of the Year
We turn your big wins into standout award submissions that do your story justice and earn the recognition you deserve.
Explore this serviceMarketing into Microsoft
Our purpose-built programme helps partners raise visibility with Microsoft sellers and create more opportunities where it counts.
Explore this serviceNeed to execute more effective marketing tactics?
Submit a briefFull-service marketing
Your external marketing department
Some partners want a specialist for one job. Others want someone to run the whole function. We do both. Hand us the lot and you get a complete marketing team - strategy through to execution, across the full funnel - without hiring one.
Plan
Positioning, messaging, ICPs and an annual plan mapped to Microsoft solution areas and the fiscal priorities your PDM is measured on.
Attract
SEO, AI search, paid media, events, webinars and always-on content that puts you in front of buyers already shopping Microsoft solutions.
Convert
Campaigns, ABM, email and lead generation built to produce qualified, co-sell-eligible pipeline rather than MQL noise.
Enable
Sales enablement, co-sell assets, Marketplace listings and marketing into Microsoft so sellers know exactly when to bring you into a deal.
Prove
HubSpot, reporting and Co-op evidence packs, so pipeline influenced and funding claimed both stand up to scrutiny.
Co-op funds hub
Microsoft Co-op and MDF, made usable
Millions in partner marketing funding goes unspent every year. Pick a stage and see what to do about it.
Visit the Co-op funds hubKnow what you've actually earned
Co-op accrues against eligible revenue and MDF is proposal-based. Most partners under-claim because nobody owns the number or the deadline.
- How Co-op and MDF differ
- What FY27 changed
- Who owns the balance internally
The channel marketing podcast
Nobody Puts Marketing in the Corner
Bringing fresh perspectives on the challenges facing the channel - candid conversations with the marketers behind the campaigns that actually work, with plenty of lessons learned along the way.
Visit websiteCase study
How we helped TD SYNNEX better understand their partner network
TD SYNNEX wanted to gain a better understanding of their partners' priorities and perceptions of the Microsoft Marketplace so they could align their services. Discover how we helped them on that journey.
Read the case study
Areas of expertise
Specialists across the Microsoft estate
We help Microsoft partners navigate the complex Microsoft ecosystem with deep technical proficiency and strategic insight.
Modern Work
Azure
Business
Applications
Security
ISVs & Marketplace
Resources
Guides for Microsoft partners
Resultful truly get channel marketing. By working with a specialist agency that speaks the same language as we do (and as Microsoft does!), we can really hit the ground running. Nathan and his team bring so many ideas to the table and their insights are invaluable - but I also love how well projects are executed and get real results. Working with the team at Resultful is really refreshing.
- Lisa Treasure, Head of Marketing, Chorus
Ready to get serious about growth?
Whether you've got a brief in mind or want to talk through where marketing could take your Microsoft business next, we're ready when you are.
Latest news & insights
Sep 3, 2026
Key things to know about outsourcing channel marketing
Outsourcing marketing can be the smartest move you make, or an expensive way to generate activity nobody asked for. What to assess before you sign anything.
Nathan Selby
Sep 2, 2026
Microsoft's co-op guidelines have changed again - what that actually means for your marketing
A writeup of our recent webinar with Molly Ridley, Head of Partner Growth & Marketing at Noteworthy Support. What's changed in FY27, what it means in real terms, and what good looks like when you spend the money.
Nathan Selby
Sep 1, 2026
Signs your Microsoft Partner business needs marketing help
Most partners don't decide to get marketing support. They drift into it, usually about six months after the point they needed it. Eight signs it's time.
Nathan Selby
Aug 31, 2026
Microsoft Partner brand positioning guide for 2026
Cover up the logos on ten Microsoft partner websites and most of your own team wouldn't pick yours out. Here's how to fix positioning before you touch the logo.
Nathan Selby
Aug 30, 2026
How to validate demand for a Microsoft Partner solution
A practical way to pressure-test a new solution before you commit the budget: search intent, the data you already own, ten proper customer calls and a one-week test.
Nathan Selby
Aug 29, 2026
What B2B tech buyers need before contacting sales
Most lead generation programmes are built around the form fill. The harder question is what has to be true in a buyer's head before they'll go near it.
Nathan Selby