Proposition development

Helping partners like you craft a compelling story that helps you stand out and stand tall in an otherwise busy channel space.

Stand out and stand tall in a busy channel

Too many Microsoft partners look and sound the same - both visually, in how they bring their brand to life through words, and in how they describe who they are and what they do.

As a result, it's difficult for businesses - your prospective customers - to see you as any different (and any better) than the hundreds, if not more, of other partner businesses like you.

Having a compelling proposition that is as confident and punchy as your ambition is key. But what's more, you need to live and breathe it.

Focus less on products (that often are not even yours) and more on the value you bring and add to the customer experience. That's where your proposition really lies.

Why a strong proposition is important

Greater differentiation

A clearly defined proposition helps you stand out against competitors. You'll no longer blend in among other Microsoft partners.

Clearer messaging

You'll be more focused and direct in how you bring your brand, solutions and services to life across sales and marketing activities.

More qualified leads

Customers that don't know you will quickly get who you are and what you're about, making it easier to qualify opportunities in and out.

Greater focus

Knowing who you are, who you're engaging and what you're offering enables you to execute against plans with absolute clarity.

The process

1

Proposition discovery workshop

We spend time getting under the skin of who you are, why you exist and why you're different to other partners in the UK.

2

Headline theme development

We draft some headline messaging options - what you'd expect to see on your website or in public-facing marketing materials.

3

Development of chosen theme

We take your feedback and flesh out a chosen theme, bringing it to life with public-facing messaging that can be rolled out across channels.

4

Full proposition roll-out

We roll out the new proposition across everything we do, bringing it to life across web, social media and any sales-focused collateral we use.

Having a clear proposition in the market will become even more important over the coming months and years. I've been saying for years that customers will want to work with someone who understands their business, not a generalist, and we're seeing this happen at scale.

Need a stronger customer-facing proposition?

We can help create a value proposition that is fit for the modern day. Tell us a bit about your business and we'll be in touch.

Get in touch Submit a brief

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FAQs

Frequently asked questions

How is this different from a tagline or a positioning exercise?

A tagline is words. Positioning is where you sit in the market. A value proposition is the clear, defensible answer to 'why you, for me, now?' that buyers, sellers and Microsoft can all repeat back.

Why do Microsoft partners struggle with value propositions specifically?

Because most partners describe themselves by Microsoft solution areas, not by buyer outcomes. Saying you're 'a Modern Work partner' tells the buyer what you sell, not why they should care.

How long does the work take?

Typically 3-6 weeks, depending on how much research and stakeholder alignment is needed. Quick enough to get to a result, long enough to be rigorous.

Who needs to be involved from our side?

Leadership, sales and marketing at a minimum. The strongest propositions come from rooms where commercial reality and customer truth are both in the conversation.

What do we walk away with?

A clear core proposition, supporting messaging, proof points and guidance on how to apply it across website, sales, marketing and Microsoft conversations - not a deck that sits on a shelf.

Can you help us roll it out across the business?

Yes. Most partners ask us to support rollout into website copy, sales enablement, campaigns and internal training so the new proposition actually shows up everywhere it should.