We've delivered over £75M+ in pipeline
Having delivered hundreds of end-customer marketing campaigns, Resultful knows what works. This experience and insight allows us to hit the ground running and helps us to maximise the potential of a campaign.
We're hyper-focused and data-driven, delivering campaigns that cut to the core of our target audience's needs. We'll make strategic recommendations that help us to achieve your overall campaign and business objectives.
Every marketing activity we recommend has a financial motive. Our campaigns are designed to deliver revenue, not just create noise.
Successful campaigns rarely rely on a single message. Different audiences enter the buying journey with different priorities, levels of awareness and motivations. We help partners build campaigns that account for those differences, ensuring the right story is delivered to the right people at the right time.
Our approach
Three principles underpin every campaign we run for Microsoft partners.
Persona-led
We help partners align messaging to the priorities of different stakeholders, ensuring campaigns resonate with everyone involved in the decision-making process.
Learn more about audience and persona developmentData-driven
We're into every bit of data, making informed decisions about campaign performance and what happens next.
Full-funnel
We drive engagement with prospects at the stage they're at in their sales journey. The right message at the right time.
Working across the full funnel is important because of the 95:5 rule.
At any given time, only around 5% of people who we target in our campaigns are looking to find a solution.
To drive the greatest return, we execute full-funnel marketing campaigns to engage both groups, testing a variety of content pieces, messages and CTAs to build trust and credibility - and to drive meaningful sales conversations with the 5% who are ready to buy.
We continually test audiences, propositions, messages and content themes throughout a campaign. These insights help us refine performance over time and focus investment where it's driving the greatest commercial impact.
Campaign experience across the Microsoft portfolio
When you're taking a Microsoft solution to market, you need an agency that understands what you're selling, who it's for and why customers should care. We've developed campaigns across the Microsoft portfolio, bringing that experience to the way we shape your proposition, sharpen your messaging and connect your solutions to real business needs. Our experience spans:
Business Applications
Dynamics 365, including Business Central, Finance and Supply Chain Management (F&O), Sales, Customer Service and Field Service.
Modern Work
Microsoft 365, from Business Premium through to E3, E5 and E7, alongside Teams, SharePoint and solutions for a more connected workplace.
Copilot and AI
Microsoft 365 Copilot, Copilot Studio and AI-led propositions that give customers a clearer reason to invest.
Security
Microsoft Defender, Sentinel, Entra and Purview, alongside partner-led SOC, XDR and managed XDR services.
Cloud and infrastructure
Microsoft Azure, covering cloud migration, infrastructure modernisation, hybrid cloud and managed services.
Data and analytics
Microsoft Fabric and Power BI, connecting the technology to better visibility, clearer insights and more informed decisions.
Power Platform
Power Apps, Power Automate and Power Pages, bringing application development and automation propositions to life.
Devices and Windows
Surface, Surface Hub, Windows, Windows 365 and Azure Virtual Desktop, alongside endpoint management with Microsoft Intune.
If you're leading with one solution or bringing several together, we can help you tell a joined-up story that makes your expertise relevant to the customer. That means looking beyond the product name to the challenges it addresses, the value your services add and the reasons to choose you as a partner.