Marketing strategy development for Microsoft Partners

Helping you to execute better, more effective marketing, with a greater chance of success.

Marketing team collaborating

Why Microsoft Partners struggle to make traction

We see it time and time again. Microsoft Partners are struggling to make traction in the market, despite executing what they consider many different marketing tactics.

Simply, their activities are not joined up. They're executing in isolation, wasting time and effort. It doesn't need to be this way. By developing a solid marketing strategy, they can begin to execute more effective marketing activities.

We take a strategic approach, laddered back to what we're ultimately trying to achieve, and then look at where the opportunity lies - taking into consideration business opportunity as well as where vendor funding and incentives could be unlocked.

Clarity before commitment

A clear strategy makes it easier to commit with confidence, giving leadership and marketing teams a shared view of whether the strategy is fit for purpose, and where refinement will make the biggest difference. This assessment helps answer questions such as:

  • Are we currently aiming in the right direction?
  • Is our strategy focused enough to support growth?
  • Are we trying to do too many things at once?
  • What needs tightening before we scale activity?

We can help with...

A full strategic offering for Microsoft Partners looking to execute more effective marketing.

Marketing strategy

End-to-end marketing strategy that ladders up to your business objectives and aligns with the Microsoft partner opportunity.

Content strategy

A clear plan for the content you need to create, and why - linked directly to pipeline generation and brand awareness.

ABM strategy

A focused approach to engaging your highest-value target accounts with the right message, at the right time.

Campaign strategy & planning

Integrated campaign plans that give your team a clear playbook to execute against.

Persona development

Deep-dive research into your ideal customer profiles and buyer personas to inform every marketing decision.

Less than 1 in 4 Microsoft partners have an effect marketing strategy in place. It's time for channel partners to reassess their marketing efforts in line with business objectives and target audience persona needs.

How we typically work

A simple, structured engagement built around your reality - not a generic agency template.

1

Discovery workshop

We spend time understanding your business and what it is you're specifically trying to achieve, as well as what your ideal customer profile looks like.

2

Strategy creation

We go away and begin to craft an effective marketing strategy that connects marketing to business objectives and aims to provide clear focus.

3

Marketing campaigns

With clear direction on where to focus our marketing efforts, we can begin to plan and execute more effective marketing campaigns that contribute to business growth.

Sense-check your marketing strategy before you push further

A clear marketing strategy matters. But clarity alone isn't always enough. Before you invest more time, budget, or effort, it helps to step back and check whether your strategy is really set up to support where the business wants to go next. Our marketing assessment for Microsoft partners is designed to do exactly that.

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FAQs

Frequently asked questions

Why do we need a marketing strategy if we already have a plan?

A plan tells you what you'll do. A strategy tells you why - which buyers, which solutions, which markets and what trade-offs you're making. Most partners have a plan; very few have a real strategy underneath it.

How long does building a strategy take?

Typically 4-8 weeks from kick-off, depending on scope and how much research is needed. Long enough to be rigorous, short enough to be useful.

Will the strategy account for our Microsoft solution areas and incentives?

Yes - we build that in from the start. Your Microsoft solution areas, specialisations and funding opportunities all shape where it makes sense to invest.

Who do you involve in the strategy work?

Typically leadership, sales and marketing - sometimes operations and delivery too. The strategy needs to land across the business, not just in the marketing team.

What do we actually walk away with?

A clear strategic narrative, target market definition, priority solutions, messaging direction, channel approach and a realistic 12-month plan - plus the rationale behind every decision.

Can you also help us execute the strategy?

Yes - and most partners ask us to. Strategy without execution rarely moves the dial, so we usually move into execution support once the strategy is signed off.