Marketing into Microsoft

Boost your profile, drive meaningful engagement and improve your strategic positioning with Microsoft and Microsoft sellers.

Marketing team collaborating

More and more partners are focusing on engaging with Microsoft strategically; building relationships with senior leaders and sellers on the ground.

Why? Because the hypothesis is that if you get closer to sellers when an opportunity pops up that you might be a good fit for, they'll bear you in mind. And a referral from Microsoft can only be a good thing, right?

Too many Microsoft partners think sending an email or LinkedIn message will drive them leads. It won't. Instead, it puts sellers off. They're likely receiving dozens of similar communications each day.

You must rethink what you do.

Built off the back of several pilot projects, our Marketing into Microsoft programme looks at supporting you to engage better with the Mothership.

Programme goals

Perfecting your proposition

Having a strong proposition into Microsoft is key. If you don't currently, we can help you get there.

Build trust & credibility that lasts

If sellers don't know who you are, they're unlikely to trust you. We'll focus on building long-term credibility.

Give you a unique angle & point of view

If you don't stand out, you'll struggle to make any real progress. A core deliverable of this programme.

Building scalability into our Microsoft activities

Creating a blueprint for how we engage is a key focus for us, with templates and outlines you can use again and again.

The Resultful team are incredibly knowledgeable. They're helping our partners build long-term strategic relationships.

Looking to develop your relationship with sellers at Microsoft?

We're certainly well-placed to help you do just that. Get started by getting in touch and we'll come back to you.

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FAQs

Frequently asked questions

Why does marketing 'into' Microsoft matter?

Because the Microsoft field - sellers, partner managers, solution specialists - is one of the most important audiences a partner has. If they don't know who you are, what you do and why you matter, they won't bring you into deals.

Who at Microsoft are we actually trying to reach?

It depends on your solutions and segment, but typically Partner Development Managers, Specialists, Solution Area leaders and the field sellers attached to your target customer segments.

How is this different from end-customer marketing?

Microsoft sellers are a B2B audience with their own incentives, pressures and language. Generic end-customer campaigns rarely land. The messaging, channels and proof points all need to be built specifically for them.

Can this be funded through Co-op or partner investment funds?

Often, yes - particularly when it ladders up to a Microsoft solution area or priority workload. We'll help you structure activity so it fits the funding criteria.

How long before we start seeing referrals or co-sell activity?

It's a relationship play, so expect a quarter or two before momentum builds. Early signs are increased awareness in the field, more inbound conversations and your name showing up in the right Microsoft meetings.

Do we need to do this if we already have a PDM relationship?

Yes. A PDM is your starting point, not your reach. Marketing into Microsoft is how you scale that relationship into the wider field beyond the one or two people you already know.