Content creation

We create content that packs a punch, fueled with intent that engages and converts target audiences.

Content that puts the customer first

Quality content should be at the heart of every marketing strategy. Without it, you'll struggle to drive the desired results.

Too many Microsoft Partners create content that doesn't work because they've forgotten about their customers along the way. At Resultful, we create content that customers want to read - and we do it right across the full funnel, covering every stage of the buyer's journey: from awareness (where a prospect doesn't realise they have a problem) to consideration (where a prospect is problem-aware) and decision (where a prospect is ready to buy).

Helping Microsoft Partners create and distribute quality content with intent

Four content types that cover the full spectrum of channel marketing needs.

Website content

Blogs, website articles and written case studies - the basic content types that every channel business needs to create and share.

Hero content

Whitepapers, eBooks, reports, guides and research studies - ideal formats for building credibility and authority with your audience.

Campaign content

Social media content, email marketing nurture flows and ad copy - everything you need to execute effective, engaging marketing campaigns.

Sales enablement

Solutions guides, one-pagers, battle cards and ABM content - helping you to strengthen your sales processes and shorten lead generation timescales.

Content across the funnel

Lead generation is harder than ever, which means that creating high-quality content is key when trying to engage individuals irrespective of where they sit on the sales funnel.

The funnel at its simplest is split into three core stages: awareness (creating awareness around a challenge or problem, not our product or solution), consideration (talking about our product or solution and its benefits), and decision (focused on why somebody should buy our product or solution over the competition).

Did you know that 95% of individuals in-market at any given time are not actively looking to buy? With that in mind, it's more important than ever that every piece of content we produce positions our business in the best possible light so that when an individual is actively looking, we're front of mind - and in consideration.

Measuring the success of content

Creating content without an eye on its performance is one of the most common flaws in marketing strategies. Too many teams spend hours upon hours creating quality content, yet absolutely no time is dedicated to reviewing how it performs to inform optimisations.

We like to get under the skin of every impression, interrogating data to drive performance. Every part of the journey has a role to play in converting, and small incremental steps in the right direction can be the differentiator when it comes to growth. We're the sort of agency partner that believes in reviewing content regularly to make it sweat.

Ready to create better content, fuelled by intent?

Let's work together to craft compelling content that delivers results.

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FAQs

Frequently asked questions

Do you understand the Microsoft partner ecosystem well enough to write our content?

Yes - it's all we do. We work exclusively with Microsoft partners, so we already understand the solution areas, the buyer language, the Microsoft incentives and the difference between, say, Modern Work and Business Applications.

Will the content sound like us, not like an agency?

That's the goal. Before we write anything we work through your tone, point of view and the way your team actually talks about your work. The content should sound like the sharpest version of you.

Can content be funded through Microsoft Co-op?

Often, yes - especially content tied to a Microsoft solution area, campaign or event. We'll help you scope content in a way that fits the funding criteria.

Do you handle SEO and search intent as well?

Yes. Website and blog content is built around the terms your buyers actually search for, not the ones that sound clever internally. We balance search intent with genuinely useful writing.

Can you work to our existing content plan, or do we need a new one?

Either. We're happy to slot in and execute against the plan you already have, or to help you build a sharper content plan first if the current one isn't generating results.

How quickly can you turn content around?

Most pieces move from brief to first draft within 5-10 working days, depending on format and research depth. Larger hero assets like eBooks and reports run on a longer cycle.