Lead generation built for US Microsoft Partner pipeline
American Microsoft Partners rarely have a lead volume problem. They have a lead quality problem, a slow-follow-up problem, or a story that doesn't land with the buyer in front of them. We build programs designed to fix those, not just fill a funnel.
We combine campaign strategy, channel expertise and Microsoft co-sell knowledge to build pipeline that converts - whether that's an integrated demand program, a targeted ABM push, or organic search built around how US buyers actually search for Microsoft-anchored solutions.
Every service on this page is designed to earn its keep on its own and compound when combined with the others. We'd rather hand you fifty conversations with the right buyers than five hundred with the wrong ones, and we're happy to be measured on pipeline dollars, not clicks.
How we build pipeline that converts
A repeatable rhythm, tuned to the US Microsoft Partner motion.
Nail the targeting
Define the accounts, buyer roles and moments of need worth chasing. For ABM, we build the target list; for broader programs, we agree segments and disqualification criteria before spend goes out the door.
Sharpen the message
Tighten the offer, hook and assets so they earn attention in a crowded inbox and a busy LinkedIn feed. Every asset ties back to one consistent proposition.
Run it across channels
Email, paid, organic search and co-sell activity working as one program - not four disconnected tactics with their own dashboards. Weekly review, monthly optimization, quarterly reset.
Convert and report
A warm handover to sales with real context, and reporting that ties spend to pipeline and revenue in USD - so next quarter's budget gets set on evidence, not guesswork.
Explore our lead generation services
Marketing campaigns
Integrated programs built to attract, convert and accelerate pipeline.
Learn moreSEO
Organic growth focused on the buyers who actually convert, not vanity traffic.
Learn moreEmail marketing
Nurture and conversion emails that respect the inbox and drive replies.
Learn morePaid advertising
Targeted paid media across LinkedIn, Google and beyond.
Learn moreAccount-based marketing (ABM)
ABM programs designed for high-value enterprise targets.
Learn moreCo-sell support
Marketing that activates the Microsoft co-sell motion and gets sellers engaged.
Learn moreChoosing the right shape of program
If you sell into a wide market with a repeatable offer, an integrated campaign program - backed by SEO, email and paid - is usually the right foundation. It builds a steady flow of qualified conversations and the data to double down on what's working.
If your growth depends on a small number of high-value accounts, an ABM program is the better fit: fewer targets, deeper research, more tailored assets and tighter alignment with sales.
And if your pipeline runs through Microsoft, our co-sell support work makes sure Microsoft's sales teams can find you, remember you and have something useful to bring into a customer conversation. Most US partners end up running a blend of all three; the ratio is what shifts.
Marketing scope: what we own, what you own
We own the demand side - targeting, messaging, creative, campaign build, media buying, landing pages, marketing automation and the reporting that shows what's working in USD.
You own the sales side once a lead is handed over - qualification calls, opportunity management, forecasting and any Partner Center or Microsoft co-sell registration. Our job is to make that handover as warm and well-briefed as possible; your team runs the deal from there.