Marketing with intent
Building a full in-house marketing team is expensive, slow to hire for, and hard to scale up or down as priorities change.
For a lot of US Microsoft Partners, the smarter move is using an outside marketing team for part or all of the marketing function - getting access to the skills you need, when you need them, without carrying the overhead of hiring and managing a full internal team. Resultful is built for exactly that role.
What outsourced marketing looks like in practice
Outsourced marketing doesn't mean handing everything off and disappearing. It means working with an agency that acts as an extension of your team, one that understands your market, your solutions and how Microsoft partner marketing actually works in the US.
Depending on what you need, this can cover overall marketing strategy and planning, messaging and positioning, design and creative, content creation, campaign planning and delivery, and ongoing digital marketing and performance work. Some partners use us to plug specific gaps. Others run most of their marketing through us day to day. Both models work - the trick is picking the right one for where your business is right now.
Working as an extension of your team
Good outsourced marketing should feel collaborative, not distant. We work closely with internal stakeholders, stay aligned with sales and leadership, and keep sight of what the business is actually trying to achieve. That means:
- Regular communication between teams
- Shared planning to keep everyone aligned
- Clear ownership of who does what
- Transparency on priorities and progress
Who this works well for
Outsourced marketing is a strong fit for US Microsoft Partners who:
- Don't want to build a full internal marketing team
- Need broader expertise than their current team can cover
- Want more consistency and structure in how marketing gets delivered
- Need help moving from ideas into actual execution
- Want a partner who already understands the Microsoft ecosystem
How we get started
Stage 01 - Discovery call
We start with a discovery call to understand your business, your goals and your current marketing setup. It's not a sales pitch - it's a working conversation about what you're trying to achieve, where marketing is helping or holding you back, and what support would make the biggest difference.
Stage 02 - Proposed service scoping
From that conversation, we outline a proposed scope of support - what we'll cover, how we'll work together, where we focus effort, and what success looks like. The scope is built around your reality, not a fixed package.
Stage 03 - Kickoff and first 90-day plan
Once agreed, we move into kickoff and build a clear 90-day plan that sets direction, priorities and activity. This gives both teams a shared view of what happens first and how progress gets measured. From there, we move into delivery and ongoing collaboration.
Outsourced marketing that fits how US Microsoft Partners actually work
Microsoft partner marketing is its own world, and generic agency support often misses the mark entirely. We focus on practical, grounded marketing that supports real growth goals, works alongside your internal team, and adapts as priorities shift.
If you're weighing up outsourced marketing and want to figure out whether it makes sense for your business, let's talk.
More ways Resultful helps US Microsoft partners
Campaign experience across the Microsoft portfolio
When you're taking a Microsoft solution to market, you need an agency that understands what you're selling, who it's for and why customers should care. We've developed campaigns across the Microsoft portfolio, bringing that experience to the way we shape your proposition, sharpen your messaging and connect your solutions to real business needs. Our experience spans:
Business Applications
Dynamics 365, including Business Central, Finance and Supply Chain Management (F&O), Sales, Customer Service and Field Service.
Modern Work
Microsoft 365, from Business Premium through to E3, E5 and E7, alongside Teams, SharePoint and solutions for a more connected workplace.
Copilot and AI
Microsoft 365 Copilot, Copilot Studio and AI-led propositions that give customers a clearer reason to invest.
Security
Microsoft Defender, Sentinel, Entra and Purview, alongside partner-led SOC, XDR and managed XDR services.
Cloud and infrastructure
Microsoft Azure, covering cloud migration, infrastructure modernization, hybrid cloud and managed services.
Data and analytics
Microsoft Fabric and Power BI, connecting the technology to better visibility, clearer insights and more informed decisions.
Power Platform
Power Apps, Power Automate and Power Pages, bringing application development and automation propositions to life.
Devices and Windows
Surface, Surface Hub, Windows, Windows 365 and Azure Virtual Desktop, alongside endpoint management with Microsoft Intune.
If you're leading with one solution or bringing several together, we can help you tell a joined-up story that makes your expertise relevant to the customer. That means looking beyond the product name to the challenges it addresses, the value your services add and the reasons to choose you as a partner.