Not a Microsoft Advertising shop. A marketing agency for Microsoft Partners.
"Microsoft marketing agency" gets used two different ways. Some people mean an agency that buys ads through Microsoft Advertising (the Bing network). We're the other kind - a Microsoft marketing agency that works exclusively with Microsoft Partners, distributors and ISVs on the marketing that grows their business inside the Microsoft ecosystem.
If you need someone to run Bing or Microsoft Ads for a general audience, we're not your agency. If you're a Solutions Partner, ISV, MSP or distributor looking for a Microsoft marketing agency fluent in co-sell, MCI, MDF, Azure Marketplace and Solutions Partner designations, keep reading.
Two very different things called "Microsoft marketing agency"
A Microsoft Ads agency helps advertisers buy paid search and display inventory on Microsoft's ad network. That's a media-buying discipline.
A Microsoft marketing agency (in our sense) helps Microsoft Partners market and sell their solutions: strategy, positioning, demand generation, content, ABM, co-sell enablement and everything else that goes into growing inside the Microsoft ecosystem.
Same phrase, different jobs. We do the second one, and only the second one.
What Resultful actually does
A joined-up marketing function for Microsoft Partners, available as a full engagement or as targeted plug-ins.
Strategy & positioning
Sharper propositions, ICPs and messaging mapped to Microsoft solution areas, FY priorities and your real pipeline.
Learn moreDemand generation campaigns
Integrated campaigns built to drive qualified pipeline and co-sell-ready opportunities, not vanity MQLs.
Learn moreContent & thought leadership
Point-of-view content that earns attention from Microsoft customers and Microsoft's sales teams, not generic blog filler.
Learn moreSEO & AI search visibility
Search and answer-engine visibility for buyers already researching Microsoft solutions, across Google, Bing and the AI assistants.
Learn moreCo-sell & marketing into Microsoft
Programs designed to make your business visible, credible and easy to co-sell with inside Microsoft's sales organization.
Learn moreISV & Azure Marketplace
Listing, transactable offer and content work that turns the Azure Marketplace into a real revenue channel, not a checkbox.
Learn moreWhy a Microsoft-specialist agency beats a generalist
Generalist agencies treat Microsoft as a vendor logo on a slide. A Microsoft marketing agency treats it as the operating system of your entire go-to-market, because for a Microsoft Partner, that's exactly what it is.
That means we already speak co-sell, MCI, MACC, ISV, MSP, FastTrack, Cloud Ascent, Solutions Partner designations and specializations. You skip the months of onboarding, and the plans land with Microsoft's sellers, customers and your own account team from day one.
US and Canadian partners also run to a different rhythm than the rest of the world: budgets reset on Microsoft's July 1 fiscal year, MDF claims tend to bunch up ahead of Ignite each fall, and buying committees at US healthcare systems, state agencies and mid-market manufacturers move at a different pace than an enterprise account in EMEA. We build plans around that calendar, not a generic one.
For the full picture of how we work across the ecosystem, our Microsoft Partner marketing consultancy page covers services, engagement model and FAQs in more depth.
Who we work with
One ecosystem, four flavors, all Microsoft, all the time.
Solutions Partners
Across Modern Work, Security, Data & AI, Infrastructure and Business Applications, wanting to stand out in a crowded market.
Learn moreISVs
Building on Azure, Microsoft 365, Dynamics 365 or Power Platform, and wanting a credible, repeatable co-sell motion.
Learn moreMSPs
Scaling beyond referrals into a real demand engine with positioning that travels into mid-market and enterprise.
Learn moreDistributors
Investing in partner enablement, channel marketing and co-marketing programs that actually move partner revenue.
Learn moreWhen people search "Microsoft marketing agency", they usually mean one of these
If any of these sound like you, we're the Microsoft marketing agency you're looking for.
- You're a Microsoft Partner and your current agency doesn't understand co-sell, MCI or the Solutions Partner program.
- You're an ISV and your Azure Marketplace listing isn't converting or influencing MACC deals.
- You want to be top of mind when Microsoft's sales teams think about your solution area.
- You're targeting US public sector, state and local government or healthcare buyers and need messaging that survives procurement, not just a sales pitch.
- You're spending MDF or co-op dollars and need pipeline out of it, not just posters.
- You have an in-house marketer or small team who need senior strategic support, not another freelancer.
A quick note on Microsoft Advertising
We don't run Microsoft Advertising (Bing Ads) accounts as a standalone media-buying service. Paid search and paid social absolutely show up in the campaigns we run for Microsoft Partners, across Google, LinkedIn, Bing and programmatic, but always as part of an integrated plan built for a partner selling Microsoft solutions.
If you need a Microsoft Ads specialist for a business that isn't a Microsoft Partner, we're not the right fit, and we'll tell you that upfront.