Microsoft MCI funding, put to work for US partners.
Microsoft Commerce Incentives (MCI) reward US partners for the value they add across the customer lifecycle - acquisition, adoption, expansion. A meaningful slice of those incentives is earmarked for marketing investment against specific solution areas and workloads.
The mistake most US partners make with MCI is treating the funding as budget relief instead of budget leverage. Used properly, MCI can pay for the campaigns, content and demand programs that would otherwise never get past finance - and lock in the Microsoft alignment that keeps future incentives flowing.
What US buyer needs MCI-funded marketing should meet.
Our understanding of MCI funding allows us to build marketing plans that connect customer needs with available funding, so you can drive even greater return from your Microsoft partnership.
For a US Microsoft Partner that means anchoring plans in the workloads Microsoft is investing in this fiscal - Copilot readiness, Azure migration, Fabric adoption, Dynamics 365 modernisation, Sentinel and Defender for Security - and the specific verticals where your US customers already buy.
How we plan MCI-funded campaigns for US partners
Map earned MCI to Microsoft priorities
We start with what you have earned, categorised against Microsoft FY priorities and your Solutions Partner designations.
Match funding to US buyer intent
We pick the workloads and verticals where US buyer intent, addressable pipeline and Microsoft investment overlap - and drop the rest.
Ship campaigns that spend the funding properly
Integrated demand, content and enablement that spends MCI where it will move pipeline - not on the easy-to-invoice stuff.
Report in a language Microsoft rewards
Pipeline influenced, deals sourced, co-sell influence - reported in the format that keeps your PDM confident and future funding on-side.