Co-sell with Microsoft, from a US marketing lens

How US Microsoft Partners build the marketplace, seller-ready assets and co-marketing motion Microsoft US sellers actually act on.

Co-sell with Microsoft, from a US marketing lens.

Co-sell is the motion where a Microsoft seller actively brings your solution into a customer conversation - and gets credit for doing it. For a US Microsoft Partner, a working co-sell motion is the single fastest path from Microsoft alignment to enterprise pipeline.

But co-sell is not a badge. It is a discipline. It requires an IP co-sell ready offer in Partner Center, a marketplace listing US sellers can quote, sales-ready content Microsoft account teams can forward without editing, and marketing programs that give Microsoft PDMs, BDMs and account teams a reason to bring you into the deal.

What US co-sell readiness actually looks like

IP co-sell ready in Partner Center

A registered, categorised, up-to-date offer with US pricing in USD, US case study evidence and a clear customer outcome.

A transactable Azure Marketplace listing

So US Microsoft sellers can quote and transact your solution without leaving their own tools.

Seller-ready sales assets

One-pagers, battle cards and short videos a US Microsoft seller can forward inside 60 seconds with no edits.

Active PDM and BDM engagement

Regular briefings, deal reviews and joint account planning with your US Microsoft PDM and account BDMs.

Named US customer proof

Case studies with US-headquartered customers, quantified outcomes in USD, and permission for Microsoft seller use.

Co-marketed demand programs

Joint webinars, events and campaigns run with your US Microsoft counterparts, funded through MCI or MDF where possible.

How we build a US co-sell motion

1

Audit your co-sell readiness

Partner Center offer, marketplace listing, seller-ready assets, PDM relationships and named US customer proof. We tell you honestly where the gaps are.

2

Fix the seller-facing basics

Rewrite the assets Microsoft US sellers actually need. Register or refresh the IP co-sell ready offer. Sharpen the marketplace listing.

3

Build the co-marketing motion

Joint programs with US Microsoft counterparts, funded through MCI/MDF, measured by sourced and influenced pipeline.

4

Report in the language Microsoft rewards

Co-sell influenced revenue, deals accelerated, marketplace transacted revenue - reported cleanly to your US PDM.

Make co-sell actually happen

Let's talk about a US co-sell program that turns your Microsoft alignment into enterprise pipeline.

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FAQs

Frequently asked questions

What does 'co-sell with Microsoft' actually mean?

A go-to-market motion where a Microsoft seller actively brings a partner solution into a customer conversation, and gets credit for it. It requires registered offers, marketplace presence, seller-ready assets and active relationships with Microsoft sellers.

Do we need to be on the Azure Marketplace to co-sell in the US?

For transactable co-sell in the US, yes - marketplace transactability is how Microsoft sellers quote and get credit at scale. IP co-sell ready without marketplace is possible but noticeably harder to scale.

How long does it take to build a real US co-sell motion?

Foundations (offer registration, marketplace listing, seller-ready assets) can be shipped in a quarter. Reliable, repeatable co-sell influenced pipeline typically takes two to three quarters of consistent joint execution.