What we are seeing
The trends shaping Microsoft Partner marketing right now, and the implications for your plan.
We refresh this view regularly based on real campaigns, real search data and direct conversations with Microsoft partners and Microsoft sellers.
Themes shaping partner marketing now
From clicks to qualified pipeline
Partners are dropping vanity metrics in favour of measurable pipeline.
AI is reshaping content
Generic AI content is everywhere, partners with a real point of view stand out more, not less.
Marketplace is becoming a channel
Buyers expect a frictionless transactable route for Microsoft-aligned solutions.
Seller influence matters more
Building influence with Microsoft sellers is now a competitive moat.