Microsoft Partner marketing trends
See where end‑customer demand is heading across Microsoft solutions and broader business interests.
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Understanding where customer demand is building makes it easier to focus your go‑to‑market efforts in the right places.
These trends show where end customers are actively researching Microsoft solutions, based on real search data analyzed from across the US. They give Microsoft partners a clear view of what customers care about right now, and how that interest is shifting over time.
If you are reviewing your marketing priorities, planning new campaigns, or deciding which solutions to push harder, this data helps validate those decisions.
What this data is based on
The trends are built from analysis of customer search behavior across global markets.
We look at what end customers are researching, how often those topics are searched, and how interest changes over time. This provides a reliable signal of where demand is building, where it is steady, and where it may be slowing down.
This is not based on partner opinion or self‑reported insight. It reflects real customer intent across multiple work streams.
The Microsoft solution areas covered
Azure
We look at key solutions such as Microsoft Fabric, Azure Virtual Machines, Storage and App Service.
Business Applications
We look at key solutions such as Dynamics 365 and Power Platform.
Modern
Work
We look at key solutions such as Microsoft 365, Teams and Copilot.
Security
We look at key solutions such as Microsoft Defender, Sentinel, Entra and Purview.
Moving beyond just products
Trends data around products is great, but it only tells you half the story.
Alongside solution areas, the data tracks the themes customers are actively researching, regardless of how solutions are packaged. We look at areas such as AI, business tools, cloud, security, data & analytics, and automation & integrations.
This, combined with Microsoft product insights, provides the full picture, enabling partners to make data-driven decisions about where to focus their efforts.
How these trends are presented
The data shows how customer interest changes over time, not just where it sits today.
You will see month‑by‑month movement in search interest, quarterly shifts and patterns, longer‑term increases and decreases in demand and emerging topics that are gaining attention.
This makes it easier to separate short‑term spikes from sustained demand.
What this data can be used for
These trends are designed to support practical go‑to‑market decisions.
Microsoft partners use this data to:
Why this matters for go‑to‑market planning
When customer interest shifts, go‑to‑market plans need to adjust.
Using customer intent data helps reduce the risk of over‑investing in areas where demand is flattening, or missing opportunities where interest is building but competition is still forming.
These trends help partners focus their efforts more confidently and make better‑informed decisions.
We're regularly asked where partners should focus their efforts - from solution set to vertical. So, to meet demand and share our insights with the broader partner community, we're sharing key interests with the Microsoft partner community to help you fuel your GTM efforts.
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