Capability matrix

Everything we do, on one page

42 marketing disciplines, delivered by one team that only works with Microsoft partners. Take a single discipline, take a group, or hand us the lot and we run the function.

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Resultful marketing capability matrix, grouped by discipline area
Discipline	What it covers	Detail
Strategy and positioning
Marketing strategy	Annual plan, priorities and budget shaped around your Microsoft solution areas.	View
Microsoft partner marketing strategy	Go-to-market planning mapped to Microsoft fiscal priorities, incentives and co-sell.	View
Value proposition development	A clear, defensible reason to buy you rather than the partner next door.	View
Audience-led messaging	ICPs, personas and messaging frameworks built from real buyer language.	View
Fractional CMO	Senior marketing leadership on a part-time basis, without the headcount.	View
Research	Market, buyer and competitor research that gives your plan an evidence base.	View
Managed intelligence	Ongoing demand and account intelligence feeding your pipeline decisions.	View
Brand and creative
Branding	Identity, brand system and guidelines built for a technical audience.	View
Design	Decks, reports, campaign assets and sales collateral that look the part.	View
Animation	Explainers and motion graphics that make complex solutions land quickly.	View
Videography	Customer stories, event footage and talking-head content, filmed and edited.	View
Website development	Fast, indexable sites built to convert, not just to look good.	View
Content
Content strategy	What to publish, for whom and in what order, tied to the buying journey.	View
Content creation	Blogs, guides, eBooks, case studies and web copy written by people who know Microsoft.	View
Content distribution	Getting each asset in front of the right audience more than once.	View
PR and thought leadership	Bylines, commentary and profile-building for founders and technical leads.	View
Demand generation
Marketing campaigns	Multi-channel campaigns run end to end, from concept to reporting.	View
Campaigns in a box	Ready-to-run campaign kits your team or your resellers can launch fast.	View
Account-based marketing	Named-account programmes aligned to your co-sell and sales motion.	View
Lead generation	Qualified, followed-up demand rather than a list of unworked form fills.	View
Paid advertising	LinkedIn, search and display, managed to cost per opportunity.	View
Email marketing	Nurture, newsletters and lifecycle programmes that people actually open.	View
Event support	Pre-event demand, on-stand collateral and the follow-up that pays it back.	View
Webinar promotion	Registration-driving campaigns and post-event nurture sequences.	View
Search and AI visibility
SEO	Technical, on-page and content SEO for competitive Microsoft terms.	View
SEO strategy	Keyword, topic and site architecture planning before anyone writes a word.	View
AI search optimisation	Being the answer in ChatGPT, Copilot, Gemini and AI overviews.	View
Marketing agents	AI agents and automation built into your marketing operation.	View
Microsoft ecosystem
Co-sell support	Getting Microsoft sellers to know you, trust you and bring you into deals.	View
Marketing into Microsoft	Campaigns aimed at Microsoft field, PDMs and account teams as an audience.	View
Microsoft services marketing	Positioning and demand for Azure, Modern Work, Security, Data and AI, Business Applications.	View
ISV marketing support	Marketplace listings, transactable offers and ISV go-to-market.	View
Partner of the Year submissions	Award entries written to the criteria, with the evidence to back them.	View
Co-op and MDF campaigns	Scoping, running and evidencing funded activity so claims stand up.	View
Sales alignment
Sales enablement	Pitch decks, battlecards, one-pagers and objection handling for your sellers.	View
Social selling programme	Turning your sales team and leadership into a consistent LinkedIn presence.	View
HubSpot	Implementation, cleanup, workflows and reporting that people trust.	View
Team and delivery model
Outsourced marketing	We run the whole function as your external marketing department.	View
Full-service support	Strategy through to execution across every discipline in this table.	View
Scalable support	Flex up and down by quarter without re-onboarding a new agency.	View
Training and development	Upskilling your in-house marketer so they are not learning alone.	View
Workshops	Focused half-day and full-day sessions on strategy, personas, propositions and AI.	View

Not sure which of these you need?

Most partners start with one or two and grow into the rest. Tell us what you are trying to hit this year and we will tell you which disciplines actually move it.

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