Right now, US buyers, from a hospital system's IT director in Ohio to a state agency's procurement lead in Texas, are on Google and Bing typing out the exact problem they need solved. None of that shows up in a CRM until a rep logs the first call. Resultful's managed marketing intelligence platform captures that search demand before it becomes a pipeline, so you know where Microsoft budgets are shifting across US industries, states and verticals well ahead of your next planning cycle.
Demand intelligence at a glance
Microsoft-related datapoints
Markets covered (US, Canada, UK and Ireland)
Data refreshes
Reported in dollars, not converted estimates
Most partners are looking in the wrong place
When budget season rolls around and it's time to decide where to invest, most US partners default to whatever Microsoft is pushing that quarter, what a couple of competitors are doing on LinkedIn, and what worked last fiscal year. None of that tells you what's happening in Q3 2025 or what a healthcare network in Chicago is actually researching this week.
All of it's fine as a starting point. None of it comes from the buyer's own keyboard.
Buyers across US manufacturing, financial services and state and local government are searching, comparing vendors and researching options every day, long before an RFP or a first sales call. Nobody dresses up a Google search to impress a vendor, so it's about as honest a signal as you'll find.
Pulling the data isn't the hard part; knowing what to do with it is. That's the job the Trends Tool does: it shows you what US buyers are searching for right now, broken out by state, industry and Microsoft solution area, and where that demand is headed next.
Turn customer demand into better business decisions
Understand demand
See what US buyers are searching for across Microsoft solution areas, products and industries: what's accelerating ahead of Microsoft's fiscal year-end push, what's cooling, and where attention is quietly shifting between now and Ignite.
Spot opportunities
Catch the trends before everyone else piles in: fast-growing technologies, underserved verticals like mid-market healthcare systems or regional banks, and gaps your competitors haven't noticed yet.
Prioritize growth
Make sharper calls on new services, practice development, campaign spend in dollars, and where your team's time actually pays off. Stop guessing and start planning with evidence you can put in front of your CFO.
Built specifically for Microsoft partners
Most market intelligence platforms weren't built for the Microsoft ecosystem, let alone the US Microsoft channel. They'll tell you plenty about "cloud" in general and leave you to work out what that means for your practice. The Trends Tool was built specifically for this ecosystem, by a team that tracks it every day.
Microsoft 365
Copilot, Modern Work, collaboration and productivity.
Azure
Cloud infrastructure, data, backup, security and AI.
Microsoft Security
Identity, protection, compliance and cybersecurity for regulated US industries like healthcare and financial services.
Dynamics 365
ERP, CRM and business applications.
Microsoft Fabric
Data, analytics and AI-driven transformation.
Industry solutions
US manufacturers, healthcare systems, legal, higher education, state and local government, and financial services.
What would you do if you knew where demand was heading?
Picture walking into next quarter's planning meeting already knowing:
- Which Microsoft technologies are picking up momentum ahead of Microsoft's fiscal year-end
- Which industries are actively researching solutions right now
- Which opportunities are emerging before your competitors catch on
- Where strong demand meets low competition - the sweet spot
- Which states or verticals deserve your attention next
That's not a six-month research project or a call with a Microsoft rep who may or may not call you back. The Trends Tool answers those questions in minutes.
Designed for every growth-focused Microsoft partner
Managing Directors
Spot the growth opportunities and back your decisions with something more solid than instinct.
Marketing teams
Build campaigns around what customers are genuinely searching for, not what you assume they want.
Sales leaders
Put effort where buyer intent is strongest.
Practice leads
Work out which technologies and services actually deserve the investment.
Distributors
Help your partners aim at real US demand, not vendor wish lists.
"Why not just use Semrush or Ahrefs?"
Fair question, and we hear it from US partners a lot. They're solid tools. They just answer a different question.
SEO tools
Semrush and Ahrefs help you understand your website.
- Rankings and visibility
- Backlinks and authority
- Technical SEO health
Demand intelligence
The Trends Tool helps you understand your market.
- What should we market next?
- Which of our services are growing?
- Which industries are warming up?
- Where should the budget go?
Featured insights
Fastest-growing solution areas
See where demand is accelerating.
Emerging opportunities
Catch the shift before it's obvious to everyone.
Industry intelligence
Understand which sectors are driving growth.
Market trends
Track how demand moves over time.