Intuition simply isn't enough anymore
We observe that, often, most Microsoft partners are still basing their go-to-market efforts on instinct, internal priorities, or what worked last year. But buyer behaviour doesn't stand still, and search demand is forever shifting, fast.
We know the challenges all too well: priorities emerge, old topics flatten - and by the time most teams react, the opportunity has already moved. Keeping up takes time, and validating keywords takes even longer. Not to mention, it's hard to know what signals actually matter.
Get a clear view of what's really happening
The Resultful Trends Tool gives you a clear, objective view of what's happening in your market.
It uses real search data to show what buyers are actively looking for, how demand is changing over time, and where interest is growing, slowing, or shifting.
So instead of asking 'what should we be talking about?' you can see it, crystal clear and directly in the data.
It's time to put demand to work
When you can see how demand is shifting, it becomes much easier to decide where to focus and what to do next. Here's how that shows up in practice with the help of our tool.
Prioritise the right opportunities
Feel empowered with the ability to spot growing areas of demand early and focus your efforts where momentum is building.
Shape sharper campaigns
Start to align messaging, content, and outreach to what buyers are already searching for.
Move faster with more confidence
Finally remove the guesswork from keyword research and planning.
Find new angles to go to market
Identify emerging themes, vertical plays, or new service opportunities.
Built specifically for Microsoft partners
The data is structured around how Microsoft partners actually go to market.
Microsoft solution areas
Microsoft 365, Azure, Dynamics 365, Microsoft security and the broader solution areas you take to market.
Non-product themes
Terms like CRM, security, backup and IT support - the language buyers actually use.
Broad and high-intent searches
A blend of top-of-funnel themes and ready-to-buy queries so you can plan across the journey.
Partner-focused, not generic
This isn't generic trend data. It's relevant, partner-focused, and actionable.
What you'll get from day one
We're launching the Trends Tool soon, with early access if you sign up now.
- Access to up-to-date keyword demand data
- Monthly updates reflecting real market shifts
- A simple way to explore trends and identify opportunities
- 1,000+ keywords
What's coming next
We're constantly developing additional features to make the data work even harder. Early access users help shape how the product grows and adapts.
Opportunity signals
Scoring based on growth and demand so the best plays surface automatically.
Saved and tracked keywords
Build watchlists for the themes, products and verticals that matter most to you.
Content recommendations
Suggested angles and topics aligned to real search trends - not guesswork.
Why real insights matter more than ever
The market is becoming more specific, more outcome-focused, and more selective. Buyers simply aren't looking for broad messaging or generic narratives anymore - they're looking for clear answers to very particular questions.
If your go-to-market doesn't reflect that shift, you risk missing where real intent is forming.
Our Trends Tool helps you stay aligned to how buyers are actually thinking.