Marketing Training & Development

When you're busy building the business, your marketing team's growth can slide down the priority list. We're here to change that.

Marketing team collaborating

Training and mentoring

When you're building the business and delivering complex, transformative client work, it's hard to find time to develop your junior team members properly.

We know how eager junior marketers are to learn and do good work. But they often lack the confidence, frameworks or experience the business needs from them. And sometimes, regardless of seniority, a team just benefits from an outside perspective. It's easy to get so deep in the day-to-day that you lose sight of the bigger picture.

That's exactly what we're here to fix.

Resultful marketers at work

Training and development

Keeping up with a constantly shifting marketing landscape is hard work, even for experienced teams. Where do you even start?

Our training program gives your business access to channel marketing leaders, so training is fit for purpose and lines up with what you're actually trying to achieve.

We design training packages across a range of topics that complement what your team already does. Every session ends with something practical your team can put to work immediately - not just theory.

Topics we cover

  • Tactical activities - SEO, paid search, LinkedIn advertising
  • Campaign design
  • Reading marketing data and using insights to drive performance
  • Marketing experiments
  • Account-based marketing (ABM) and social selling via LinkedIn
Strategist reviewing plans

Mentoring-as-a-Service

Our mentoring offer gives your team member a monthly check-in on where they're at with specific projects or campaigns, helping them troubleshoot problems as they come up.

In every monthly session, we're focused on continuous professional development and helping them think more creatively when it comes to problem-solving.

The payoff is a more well-rounded marketer who delivers stronger work for your business. And the best part is you don't have to spend your own time doing it.

What's included

  • A monthly hour-long check-in on progress and development
  • Access to our monthly support inbox where enrolled team members can ask questions, get advice or troubleshoot problems
  • Starting at $300 per team member per month (discounts available for multiple team members)

Ready to work smarter, not harder?

Get in touch to discuss your team's training or development needs.

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FAQs

Frequently asked questions

Who is this training for?

In-house marketing teams at US Microsoft partners - typically junior to mid-level marketers who are capable but need more structure, frameworks and confidence in their role.

Is this generic marketing training, or specific to Microsoft partners?

Specific. Everything is built around the reality of marketing for a Microsoft partner - solution areas, the buyer, co-op funding, co-sell motions and the wider partner ecosystem.

How is the training delivered?

A mix of live workshops, working sessions on real projects and 1:1 coaching. We'd rather your team apply what they learn to live work than sit through a course they forget in a month.

How long do training programs run?

Most run 3 to 6 months. Long enough to build real capability, short enough to keep momentum and see results in the work itself.

Can training be funded through Microsoft programs?

Some elements can, particularly where they tie to a specific solution area or campaign. We'll help you structure scopes so they qualify wherever possible.

Will this replace our need for an outside agency?

Sometimes, and that's fine. The goal is to make your team genuinely capable. If that reduces how much you rely on outside agencies over time, the training has done its job.