LinkedIn Social Selling

Turn LinkedIn into a consistent source of meaningful conversations and pipeline.

About the program

Want to turn LinkedIn into a real source of pipeline instead of a place you post company updates nobody reads?

Our LinkedIn Social Selling program teaches your team how to run a LinkedIn-first outreach strategy that builds familiarity, trust and credibility with the buyers you're trying to reach.

Cold calling still has a place, but it doesn't carry the weight it used to. It's time to add a digital-first motion that's proven to deliver results when it's run properly.

What we'll cover

  • How to identify the right targets
  • How to build your audience over time
  • How to build credibility with your network
  • How and when to engage prospects
  • How to turn engagement into net-new pipeline

Fair warning: this isn't a quick-win tactic. This program teaches your team how to grow sustainably by using LinkedIn as a core channel, not a side project.

Who this program is for

Sales teams

For sales teams who want to adopt a digital-first approach to business development.

Marketers

For marketers who need a stronger grasp of social selling so they can support sales more effectively.

Ready to start social selling on LinkedIn?

Get in touch to learn more about the program and how we'll tailor it to your team.

Get in touch Submit a brief

Resultful needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time.

FAQs

Frequently asked questions

Who is social selling actually for?

Mostly your sales team and leadership - the people whose voice and credibility carry weight with buyers. Marketing supports it, but the activity itself sits with sales.

Will our sales team actually use it?

Not unless it's made easy. We build programs around how sellers actually work - short, repeatable activities that fit into their week, with content they're proud to share.

What does LinkedIn social selling involve in practice?

A consistent rhythm of valuable posts, comments and direct outreach from the people your buyers already trust. Done well, it's one of the most efficient B2B channels for a US Microsoft partner.

Can this be funded through Microsoft co-op?

Often, partly. The content and enablement components can typically qualify for co-op funding when they're tied to a Microsoft solution area or campaign.

How long before we see results?

Engagement signals show up within weeks. Pipeline impact usually follows in 60 to 120 days as conversations turn into qualified opportunities.

Do you train our team or handle the posting for them?

Both are on the table. We can ghostwrite posts that sound like the seller, train sellers to write their own, or run a hybrid model that fits your team's time and appetite.