Tools
Free tools for Microsoft partners
17 assessments, quizzes, data tools and reference guides built for Microsoft partner marketing teams. All free, no gate on most of them, and all built from work we do with partners every week.
Assessments and scorecards
Benchmark where your marketing sits today and get a prioritised view of what to fix first.
5 minutesMicrosoft Partner Marketing ScoreScore your marketing function across strategy, demand, content and measurement, then see where the gaps are.Open tool 8 minutesMarketing assessment for Microsoft partnersA deeper diagnostic of your go-to-market maturity as a Microsoft partner.Open tool 5 minutesMicrosoft technologies assessmentMap your solution areas and workloads, and see how your positioning stacks up against the Microsoft priorities.Open tool 3 minutesFrontier finderFind out whether you are marketing like a Frontier partner or a follower.Open tool
Co-op and funding tools
Work out what FY27 co-op will fund, what it will not, and how to spend it without wasting a penny.
6 minutesMicrosoft co-op funding quiz17 questions on the FY27 co-op guidelines, with instant answers and explanations.Open tool 3 minutesCo-op programme plannerAnswer a few questions and get a recommended co-op funded programme shape for your budget.Open tool BrowseMicrosoft Co-op Funds HubEarn it, spend it, evidence it. The full hub of guides, rules and campaign ideas.Open tool BrowseCo-op campaign ideas for FY2730 fundable campaign ideas with indicative budgets and evidence requirements.Open tool
Research and data tools
Live data on what the Microsoft ecosystem and end customers are searching for.
Live dataTrends toolTrack demand signals across Microsoft topics and see what is rising or fading.Open tool Live dataEnd customer search trendsWhat end customers are actually searching for across the Microsoft solution areas.Open tool Live dataEvents calendarMicrosoft and channel events worth planning around, filterable by vertical and date.Open tool ReportThe Growth Gap researchHow 250 UK Microsoft partners are marketing for growth, and where the gaps sit.Open tool
Reference and glossaries
Plain-English reference material for partner marketing teams and the people who work with them.
ReferenceMicrosoft Partner glossary of termsEvery acronym in the Microsoft partner world, explained without the jargon.Open tool ReferenceMarketing terms and acronymsA marketing glossary for partner teams who did not come up through marketing.Open tool ReferenceCapability matrixEvery marketing discipline we deliver, in one scannable table.Open tool DownloadMicrosoft Partner desk calendarThe Microsoft partner year on one page: fiscal milestones, events and planning moments.Open tool
Fun and games
Because the Microsoft partner world takes itself seriously enough already.
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