You used to get paid for keeping licences. Now you get paid for adding them
That's a different business, and it needs a different kind of marketing. Renewals mostly look after themselves. Net new doesn't.
So we're asking 250 UK Microsoft partners a straight question: when the incentives moved to growth, did your marketing move with them?
What we're actually asking
Where new customers come from
Where your last new customers genuinely came from - your own marketing, Microsoft, a distributor, or word of mouth.
What survives without funding
What you'd stop doing tomorrow if Microsoft funding disappeared.
What you invest
What share of revenue you put into marketing, and whether that's going up or down.
Who does the work
A team, one person, an agency, or nobody.
How confident you are
How confident you are about growing your incentive earnings over the next twelve months.
Why bother registering?
Because you'll finally get to see how you compare. Not against generic B2B benchmarks that lump you in with software vendors and manufacturers, but against 250 businesses doing more or less what you do, for the same vendor, in the same market.
Every finding comes with a plain-English read on what it means and what to do about it. No charts left hanging.
It's independent, we're paying for it ourselves, and nobody's buying a particular answer.
Who it's for
UK Microsoft partners with 20 or more people - MSPs, ISVs, systems integrators, resellers and distributors. Anyone who owns or influences the marketing decisions.
If you've got a slick marketing function, we want to know what's working. If you haven't got one at all, we want to know that even more - most research in this space only talks to the partners doing it well, which makes the whole picture fairly useless.