Embedded team
An outsourced marketing team that behaves like an in-house one
You get named people, defined days and a monthly rhythm you can plan around. They sit in your channels, join your sales calls and report on pipeline, not impressions. You don't carry the headcount, the recruitment risk or the gap when someone leaves.
200+
partners supported
$130M+
pipeline generated
30+
years combined experience
The roles you get
A marketing department is a set of jobs, not one generalist doing all of them badly. Here's who does what, and roughly how much of each you need in a normal month. Day allocations flex by tier.
| Role | What they own | In a typical month | Time |
|---|---|---|---|
| Marketing lead (fractional CMO)More on this | Sets the plan, owns the numbers and sits in your leadership meetings. |
| 1-2 days a month |
| Campaign managerMore on this | Your day-to-day person. The one who chases things and keeps the calendar honest. |
| 4-8 days a month |
| Content writerMore on this | Writes in your voice about Microsoft solutions without needing a translator. |
| 2-5 days a month |
| Search and AI visibility specialistMore on this | Makes sure you show up in Google and in the AI tools your buyers now ask first. |
| 1-3 days a month |
| DesignerMore on this | Turns the thinking into things people actually look at. |
| 1-4 days a month |
| Marketing ops and reportingMore on this | Keeps HubSpot clean so the numbers you report are the numbers you trust. |
| 1-2 days a month |
| Microsoft ecosystem strategistMore on this | Knows how partner incentives, co-sell and Marketplace actually work. |
| 1-2 days a month |
The monthly engagement model
Three shapes, all billed monthly, all rolling after the first six months. Start where you are and move up when the output justifies it.
Embedded Core
From $4,500 a month
For partners with no marketing headcount who need momentum.
- Includes 40 hours of blended time
- Marketing lead, campaign manager and writer
- One always-on campaign at a time
- Monthly reporting and quarterly planning
- Shared Slack or Teams channel
Embedded Plus
From $9,500 a month
For partners running multiple solution areas or a funded programme.
- Includes 90 hours of blended time
- Everything in Core, plus design, search and ops
- Two to three concurrent campaigns
- Co-op and MDF scoping and evidence packs
- Fortnightly stand-up with your sales team
- Sales enablement assets each quarter
Embedded Department
Scoped per partner
We run the whole function. You keep one internal owner.
- Full team across every discipline in the capability matrix
- Named people in your directory and on your calls
- Events, PR, paid media and Marketplace included
- Weekly leadership reporting
Prices are indicative and scoped per partner. Much of this activity can be funded with Microsoft co-op or MDF, and we scope it so the qualifying elements are evidenced properly.
How a month runs
No mystery about what's happening or when you'll hear from us.
Week one of the month
Planning call. We agree what ships this month, what it's meant to do and who owns each piece on your side.
Every week
A 30-minute stand-up and a shared channel that's open all week. No waiting five days for an answer.
End of the month
One page of numbers: activity shipped, leads created, pipeline influenced, and what we'd change next month.
Every quarter
A proper reset against your Microsoft priorities, your funding position and what's actually converting.
Questions partners ask first
Are these named people or a pool?
Named. You get the same marketing lead and campaign manager every month, and you meet them before you sign. Specialists rotate in by discipline, but the core two don't change.
What's the minimum commitment?
Six months to start, then rolling with 90 days' notice. Six months is roughly how long it takes to get past setup and see real output.
Can we flex the days up and down?
Yes. Quiet delivery quarter? Dial it back. Big funded push in H2? Turn it up without onboarding a new agency. We keep the strategy and history either way.
Can this be paid with Microsoft co-op funds?
Often, yes, depending on the activity and your funding position. We scope the work so the qualifying elements are separated and evidenced properly.
What do you need from us?
One internal owner who can make decisions, access to your technical people for interviews, and a sales lead who'll show up to the monthly call.
Let's shape the team around what you're trying to hit
Tell us your target, your funding position and who you've got internally. We'll come back with the roles, the days and the monthly number.