A B2B tech marketing agency built for complex, considered sales
We're a B2B tech marketing agency working with software vendors, managed service providers, systems integrators, resellers and distributors. The common thread is a long, multi-stakeholder buying cycle where the buyer does most of their research before anyone picks up the phone.
That changes what marketing has to do. It isn't lead volume for its own sake. It's clear positioning, credible proof, content that answers real evaluation questions, and demand programmes that give sales something worth following up.
Most of our clients sell inside the Microsoft ecosystem, so we know what technical, channel-influenced go-to-market looks like from the inside. If you're a Microsoft Partner, our Microsoft Partner marketing page goes deeper on that side.
Why B2B tech marketing is different
Buying committees are bigger. A single deal can involve IT, security, finance, procurement and a business sponsor, and each of them needs a different reason to say yes.
The product is hard to explain. Technical capability doesn't sell itself, so the work is translating what you do into the outcome a buyer already wants.
Sales cycles run long. Pipeline built this quarter often closes two or three quarters later, which means measurement has to look past last-click attribution.
Channel and vendor relationships matter. For a lot of tech businesses, partner ecosystems drive more revenue than direct marketing ever will.
Our B2B tech marketing services
A full marketing function you can take whole, or plug into where you've got a gap.
Positioning & messaging
Value propositions, ICPs and messaging frameworks that hold up in front of a technical buyer and a commercial one.
Learn moreMarketing strategy
A plan with priorities, budget and a route to pipeline, rather than a calendar of activity nobody can tie back to revenue.
Learn moreDemand generation
Integrated campaigns across paid, owned and outbound, designed around the deals you actually want to win.
Learn moreContent & thought leadership
Point-of-view content, technical explainers, case studies and sales assets that shorten evaluation instead of padding a blog.
Learn moreSEO & AI search
Visibility in Google, Bing and the AI assistants your buyers now use to build a shortlist before they ever contact you.
Learn moreAccount-based marketing
Named-account programmes for the deals worth going after individually, aligned tightly with your sales team.
Learn moreEmail & marketing automation
Nurture, lifecycle and CRM work in HubSpot and beyond, so interest doesn't quietly go cold between touches.
Learn moreBrand & design
Brand, identity and design work that makes a technical business look as credible as it is.
Learn moreWebsites
Sites built to convert a researching buyer, not just to look tidy in a design review.
Learn moreSales enablement
Decks, battlecards and proof points that give sales something useful the day a lead lands.
Learn moreHow we work
Most engagements start with a short diagnostic. We look at what's converting, what your buyers are searching for, how you're positioned against the alternatives, and where the gap is between marketing output and sales reality.
From there you can take a retainer that covers the whole function, an embedded team that works as an extension of yours, or a single specialism if that's all you need. We'll tell you honestly which one fits, including when the answer is a smaller scope than you asked for.
Reporting focuses on pipeline influence, not vanity metrics. You'll see what's driving qualified conversations and what we're stopping because it isn't.
You're probably a good fit if
These are the situations we're asked into most often.
- You've got a strong technical product and marketing that doesn't do it justice.
- Leads arrive but sales says they're the wrong shape.
- Your team is one or two people carrying a function that needs five.
- You're growing through a vendor or channel ecosystem and need marketing that understands it.
- You want senior strategic input rather than another set of hands executing a plan nobody wrote.
B2B tech marketing agency vs generalist agency
A generalist agency can run good campaigns. What it usually can't do is get up to speed on a technical product, a channel motion and a buying committee fast enough to be useful in the first quarter.
Specialists trade breadth for depth. You get faster onboarding, sharper messaging and fewer conversations that start with explaining what your product does. The trade-off is that we're not the right agency for consumer brands or non-technical B2B.
If you're weighing up options, our guide on how to compare agencies sets out the questions worth asking anyone you're shortlisting.