All the main changes you need to know to save the pain later
Be honest - when the new Co-op guidelines drop, how many people in your business actually read them end to end? One, if you're lucky. Usually nobody, and then somebody scrambles to find the required additional evidence at the eleventh hour.
That's how good money gets left on the table. Not because partners are lazy, but because the rules move, the eligible activity list moves, the proof-of-execution bar moves, and nobody tells you which bits matter for the way you actually market. Partners have been able to get away with it before, but now, they can't.
This session strips the FY27 changes back to the absolute must-know updates that will change what you do from hereon - and what to do about each one.
We're running this session in collaboration with Noteworthy Support, covering everything from how to submit a successful claim, to the new eligibility types and example activities and campaigns you can run to deliver against Microsoft's new demand generation requirements.
Who it's for
Microsoft partner marketing managers
You own the plan and the budget.
Partner and alliance leads
You have to defend the numbers internally.
Founders and MDs at smaller partners
Marketing is a hat you wear, not a department you run.
If you've ever had a claim knocked back and had to explain it to your leadership team, this one's for you.
What we'll cover
- 1
Welcome and why we're doing this together
- 2
What's actually changed this FY
- 3
What it means for your marketing plan
- 4
Claims, evidence and the stuff that gets things bounced
- 5
The difference between a good and a bad use of Co-op this FY
- 6
Live Q&A
What you'll walk away with
- A clear view of the FY27 changes that affect you - and permission to ignore the ones that don't
- A one-page checklist for planning activity that qualifies from the start
- The evidence and documentation list that keeps claims moving
- The key dates for the year, in one place
- The recording and slides, whether you make it live or not
Meet the hosts
Molly Ridley, Head of Partner Growth & Marketing at Noteworthy Support
Molly and the team at Noteworthy Support are the experts partners turn to when they want to get serious about their Microsoft relationship, helping them get to grips with Microsoft's AI Cloud Partner Program.
Nathan Selby, Founder at Resultful
Nathan works exclusively with Microsoft partners on sharper propositions and marketing plans that actually go somewhere. He spends most of his week in partner marketing meetings, which means he sees the same funding mistakes on repeat.