years in the Microsoft ecosystem
pipeline generated
partners supported
Why security marketing needs a specialist
Security marketing has a habit of falling into one of two traps. The first is fear, with dark hoodies, flashing red padlocks and statistics about how many seconds pass between cyber-attacks. The second is jargon, with XDR, SIEM, SOAR, ITDR and DSPM all crammed into the same paragraph. Neither builds trust, and in security, trust is everything.
The partners who win tend to sound calm, confident and specific. They explain risk in business terms, they show how they've helped organisations like the buyer's, and they make the next step feel manageable rather than terrifying.
We only work with Microsoft partners, and we've spent more than a decade inside the ecosystem. So you won't need to explain the difference between Defender for Endpoint and Defender for Cloud, why the Sentinel move matters, or how the security in E5 compares with buying separate tools. We already know, so we can spend our time on what makes your security practice worth choosing.
The Microsoft Security products and motions we help you take to market
Microsoft Security covers identity, endpoints, email, cloud, data, compliance and security operations, and now AI as well. A CISO looking for a managed SOC, an IT director trying to get more from E5 and a compliance lead worried about Copilot oversharing are three very different buyers. We build your marketing around the motions that make up your practice.
Managed security and the modern SOC - Sentinel and Defender
Managed detection and response is the core of many Microsoft security practices, and the platform behind it is changing. Sentinel is now part of a unified security operations experience in the Defender portal, bringing SIEM and XDR together with a single incident queue and Security Copilot built in. Microsoft has also set a deadline: after 31 March 2027, Sentinel will no longer be supported in the Azure portal. That's a good reason to get in touch with every Sentinel customer, and a strong story for MSSPs. We help you take it to market with:
- Managed SOC propositions that make your service, response times and expertise easy to understand and compare, without drowning buyers in acronyms
- Defender portal transition campaigns that position you as the partner who'll handle the move properly, including the automation, permissions and runbooks that often catch teams out
- Outcome-led content about the things security leaders are actually measured on, like time to detect, time to respond, and fewer alerts for an overstretched team
- Credibility marketing around your Advanced Specializations, Microsoft Intelligent Security Association (MISA) membership and real incident stories (anonymised, of course)
Microsoft 365 E5 and Security Copilot - getting value from what customers own
Many organisations already pay for far more Microsoft security than they use. With Security Copilot now included in Microsoft 365 E5 and more security features added across the suites in this year's packaging changes, the "you already own this" conversation has never been stronger. We help you with:
- E5 value realisation campaigns that show customers what's sitting unused in their licence and how you'll help them switch it on properly
- E3 to E5 business cases built around replacing separate tools and reducing risk, in language a finance director can sign off
- Security Copilot propositions that explain what AI changes for a security team in practical terms, from faster investigations to less manual triage, without overpromising
- SMB security campaigns for MSPs taking Business Premium and Defender to smaller organisations, who need protection just as much as enterprises but have far less time to think about it
Identity and Zero Trust - Microsoft Entra
Identity is where most attacks start and where many security programmes now begin. From conditional access and passwordless sign-in to the Entra Suite and secure access for apps and AI, identity has become a board-level topic.
We help identity-focused partners turn Zero Trust from a buzzword into a clear, staged plan buyers can follow, with content that explains what each step protects against and why it matters.
Data security, compliance and Microsoft Purview
Copilot has changed the data security conversation for good. When AI can find anything a user has access to, oversharing, poor labelling and loose permissions stop being housekeeping issues and become real risks. That makes Purview, data loss prevention and information governance some of the strongest door-openers in the whole Microsoft portfolio. We help you with:
- Copilot readiness propositions that put data security at the heart of every AI rollout
- Compliance-led campaigns for regulated sectors like financial services, healthcare, legal and the public sector
- Plain-English content that helps compliance, legal and risk leaders understand what Purview does without needing a technical background
Our Copilot partner marketing page covers the Copilot side of readiness in more detail.
Securing AI and agents
As organisations move from a handful of experiments to dozens of agents, a new question arises: who's keeping an eye on all of them? Microsoft's answer includes Agent 365, a central control plane for managing, governing and securing agents. Agent 365 is part of Microsoft 365 E7 and works alongside Defender, Entra and Purview.
This is a new and fast-growing area, and the partners who build a reputation in it now will be well placed as AI scales. We help you position yourself as the partner who helps customers adopt AI safely, with thought leadership, executive briefings and governance-led offers.
Endpoint, cloud and infrastructure security
Defender for Endpoint, Defender for Cloud, Intune and the wider Defender family protect the devices, servers and cloud workloads that everything else runs on. These services are often bundled into bigger deals, but they deserve marketing of their own, especially for partners with strong Azure or managed infrastructure practices.
We help you market cloud security posture, endpoint protection and vulnerability management with clear outcomes, so they're seen as a reason to choose you rather than a line in a proposal.
Regulation-led marketing - on both sides of the Atlantic
Regulation is one of the most powerful drivers of security spending, and it's changing fast. In the UK, the Cyber Security and Resilience Bill will bring medium and large managed service providers under cyber regulation for the first time, alongside data centres and critical suppliers. It isn't law yet, but the direction is clear. Meanwhile, organisations with EU operations are working through NIS2, and defence suppliers in the US have CMMC to deal with. Regulation-led marketing needs a careful touch, because overstating what the law requires is a quick way to lose credibility. We help you with:
- Accurate, helpful explainers that set out what's changing, who it affects and what to do about it, without scaremongering
- Readiness offers like gap assessments, incident reporting workflows and supplier reviews that turn regulation into a manageable first project
- MSP-to-MSP and supply-chain messaging for partners whose own customers will soon be asking how their IT provider protects itself
Security ISVs and Microsoft Marketplace
If you've built a security product that integrates with or extends Microsoft Security, your marketing has two jobs. You have to stand out to end customers in a crowded market, and you need Microsoft's sellers and partners to understand where you fit alongside Microsoft's own tools. For ISVs, we cover:
- Product positioning and messaging that's clear about the problem you solve and how you complement Microsoft Security rather than competing with it
- Microsoft Marketplace listings written to convert, plus co-sell assets Microsoft's sellers can use
- Launch campaigns and partner-to-partner programmes that help you build an MSSP and reseller channel
How we help Microsoft Security partners grow
Whatever you're taking to market, the work usually comes back to five things, and you can bring us in for one of them or hand us the lot.
Plan
Positioning, ideal customer profiles and an annual marketing plan mapped to your security services and Microsoft's investment priorities for the year.
Attract
SEO, AI search, paid media, events, webinars and always-on content that puts you in front of security, IT and risk leaders already reviewing their defences.
Convert
Campaigns, ABM, email nurture and lead generation that produce qualified, co-sell-eligible pipeline rather than a pile of MQLs nobody follows up.
Enable
Sales enablement, co-sell assets, Marketplace listings and marketing into Microsoft, so Microsoft's sellers know exactly when to bring you into a deal.
Prove
Full-funnel reporting and Co-op evidence packs, so pipeline influenced and funding claimed both stand up to scrutiny.
Making Microsoft funding work for your security practice
Security is one of Microsoft's top priorities, so there's often funding available for partners who can show results. We scope campaigns so they're eligible for Co-op or MDF wherever the activity ties to a Microsoft solution area, and we package up the reporting you need to back up the claim (you submit the claim yourself). It's a big reason we have a 100% Co-op claim success rate.
We'd still encourage you to put some of your own budget in. In security more than anywhere, buyers choose partners they trust, and trust comes from a consistent voice and a clear point of view, which you can't build only when the funding calendar allows.
Why Microsoft Security partners choose Resultful
We've spent more than 10 years inside the Microsoft ecosystem, supported 200+ partners and helped generate £100M+ in pipeline. We've also surveyed 501 Microsoft partners for our own research into how partners market, how it's funded and whether any of it can be proven, so our advice comes from evidence rather than guesswork.
We speak your language (and Microsoft's), so you won't spend weeks getting us up to speed on Sentinel, Purview or the latest packaging change. And because we work with partners globally, with a strong focus on the UK, Ireland and the US, we understand the transatlantic differences in how security is bought, sold, funded and regulated.
Resultful truly get channel marketing. By working with a specialist agency that speaks the same language as we do (and as Microsoft does!), we can really hit the ground running.