Not a Microsoft Ads agency. A marketing agency for Microsoft Partners.
"Microsoft marketing agency" gets used two ways. Some people mean an agency that buys ads on Microsoft Advertising (the Bing side of the house). We're the other kind - a Microsoft marketing agency that works exclusively with Microsoft Partners, distributors and ISVs on the marketing that grows their business inside the Microsoft ecosystem.
If you're looking for someone to run Bing/Microsoft Ads campaigns for a general audience, we're not the right agency for you. If you're a Solutions Partner, ISV, MSP or distributor and you want a Microsoft marketing agency that speaks co-sell, MCI, MDF, Azure Marketplace and Solutions Partner designations fluently, keep reading.
Two very different things called "Microsoft marketing agency"
A Microsoft Ads agency helps advertisers buy paid search and display inventory on Microsoft's ad network. That's a media-buying discipline.
A Microsoft marketing agency (the sense we use it) helps Microsoft Partners market and sell their solutions - strategy, positioning, demand generation, content, ABM, co-sell enablement and everything that goes with growing inside the Microsoft ecosystem.
Same words, different jobs. We do the second one, and only the second one.
What Resultful actually does
A joined-up marketing function for Microsoft Partners - available as a full engagement or as targeted plug-ins.
Strategy & positioning
Sharper propositions, ICPs and messaging that map to Microsoft solution areas, FY priorities and your real-world deals.
Learn moreDemand generation campaigns
Integrated campaigns built to drive qualified pipeline and co-sell-eligible opportunities, not MQL noise.
Learn moreContent & thought leadership
Point-of-view content that earns attention from Microsoft customers and Microsoft sellers, not generic blog filler.
Learn moreSEO & AI search visibility
Search and answer-engine visibility for buyers already shopping Microsoft solutions - Google, Bing and the AI assistants.
Learn moreCo-sell & marketing into Microsoft
Programmes designed to make your business visible, credible and easy to co-sell with inside Microsoft sellers and PDMs.
Learn moreISV & Azure Marketplace
Listing, transactable offer and content work that turns the Azure Marketplace into a real channel, not a checkbox.
Learn moreWhy a Microsoft-specialist marketing agency, not a generalist?
Generalist agencies treat Microsoft as a vendor logo. A Microsoft marketing agency treats it as the operating system of your entire go-to-market - because for a Microsoft Partner, that's what it is.
That means we already speak co-sell, MCI, MACC, ISV, MSP, FastTrack, Cloud Ascent, Solutions Partner designations and specialisations. You don't pay for months of onboarding, and plans land with Microsoft sellers, customers and your own Microsoft account team from day one.
If you want the full picture of how we work with the ecosystem, our Microsoft Partner marketing agency page covers the services, engagement model and FAQs in more depth.
Who we work with
One audience, four flavours - all Microsoft, all the time.
Solutions Partners
Across Modern Work, Security, Data & AI, Infrastructure and Business Applications - partners who need to stand out in a crowded ecosystem.
Learn moreISVs
Building on Azure, Microsoft 365, Dynamics 365 or Power Platform, and wanting a credible, repeatable co-sell motion.
Learn moreMSPs
Scaling beyond referrals into a real demand engine with positioning that travels into mid-market and enterprise.
Learn moreDistributors
Investing in partner enablement, channel marketing and co-marketing programmes that actually move partner revenue.
Learn moreWhen people search "Microsoft marketing agency", they usually mean one of these
If any of these sound like you, we're the Microsoft marketing agency you're looking for.
- You're a Microsoft Partner and your current agency doesn't understand co-sell, MCI or the Solutions Partner programme.
- You're an ISV and your Azure Marketplace listing isn't converting or influencing MACC deals.
- You want to be on the shortlist when Microsoft sellers think about your solution area.
- You're spending MDF or co-op funds and need pipeline out of it, not just posters.
- You have an in-house marketer or small team who need senior strategic support, not another freelancer.
A quick note on Microsoft Advertising
We don't run Microsoft Advertising (Bing Ads) accounts as a general media-buying service. Paid search and paid social absolutely feature in the campaigns we run for Microsoft Partners - across Google, LinkedIn, Bing/Microsoft and programmatic - but always as part of an integrated plan for a partner selling Microsoft solutions.
If you need a Microsoft Ads specialist for a non-Microsoft-Partner business, we're not the right fit and we'll tell you that up front.