The marketing agency for Dynamics 365 partners

Dynamics 365 is one of the hardest things in the Microsoft portfolio to market well. You're often selling a large, multi-year project to several people with different priorities, from a CFO worried about risk to a sales director who wants better forecasting and an IT lead who has to live with the result. On top of that, the product changes constantly, and Microsoft now publishes updates on a rolling roadmap rather than in two releases a year.

Most Dynamics partners respond by saying the same things, like "end-to-end digital transformation", "a 360-degree view of your customer" and "unlock the power of AI". None of it is wrong, but none of it helps a buyer choose between you and the five other partners on their longlist.

That's why we only work with Microsoft partners. We've spent more than a decade inside the ecosystem, so you won't need to explain the difference between Customer Insights - Journeys and Customer Insights - Data, or what a Finance and Supply Chain implementation really involves. We already know, and that means we can spend the time on what makes your Dynamics practice worth choosing.

Dynamics 365 is a family of apps, each with its own buyer, its own competitors and its own reason to buy. Marketing it as one big platform is where a lot of partners lose the room. We build the marketing around the apps and motions that make up your practice.

If your migration practice is aimed at GP customers moving to Business Central, our Business Central partner marketing page covers that in detail.

Not every Dynamics practice is built on Sales or Finance. If you specialize in Project Operations for professional services firms, Commerce for retailers or Human Resources for people teams, you're competing in a much smaller pool of partners, and that's a real advantage when you market it well.

We help you turn those specialties into clear propositions, with campaigns aimed at the specific roles who buy them, like operations directors in consultancies, heads of ecommerce and HR directors.

Many of the most interesting Dynamics 365 projects now involve building something on top of the platform. That might be a custom agent in Copilot Studio, a Power Apps solution that extends the CRM, or a Power BI and Fabric data layer that finally gives the board one version of the truth. Microsoft's new Work IQ, currently in preview, is designed to help Copilot and agents understand a business's own Dynamics 365 and Power Platform data, so partners who can model that data well have a good story to tell.

We help you turn this work into packaged, repeatable services with clear outcomes, so it doesn't stay buried in a statement of work as "customization".

Dynamics 365 deals are big, so the marketing needs to be properly funded and properly evidenced. We scope campaigns so they're eligible for Co-op or MDF wherever the activity ties to a Microsoft solution area, and we package up the reporting you need to back up the claim (you submit the claim yourself). It's a big reason we have a 100% Co-op claim success rate.

We'd still encourage you to put some of your own budget in. Microsoft funding comes with Microsoft's priorities attached, and with sales cycles this long, the Dynamics partners who grow most consistently are the ones who keep marketing going whatever the funding calendar says.

We've spent more than 10 years inside the Microsoft ecosystem, supported 200+ partners and helped generate $100M+ in pipeline. We've also surveyed 501 Microsoft partners for our own research into how partners market, how it's funded and whether any of it can be proven, so our advice comes from evidence rather than guesswork.

We speak your language (and Microsoft's), which means you won't spend weeks getting us up to speed. And because we work with partners globally, with a strong focus on the US, the UK and Ireland, we understand the transatlantic differences in how Dynamics 365 is bought, sold and funded.