The marketing agency for Microsoft 365 partners

If you line up ten Microsoft 365 partner websites, you'll find "secure, modern workplace", "empower your people to work from anywhere" and "a trusted Microsoft partner" on almost all of them. None of it is wrong, but when everyone's selling the same product, the product can't be your differentiator. Your expertise, your service and the way you look after customers have to be.

That's the bit most Microsoft 365 marketing misses, and it's also why so many partners end up competing on price.

We only work with Microsoft partners, and we've spent more than a decade inside the ecosystem. You won't need to explain the difference between Business Premium and E3, why the Teams and no-Teams split matters, or what your renewal calendar looks like after the July price changes. We already know, so we can spend the time on what makes your Microsoft 365 practice worth choosing.

Microsoft 365 isn't one sale. A 40-person business moving off Office 2021, a mid-market firm weighing up E5 and a retailer pricing up frontline licenses have very different priorities, and they need very different marketing. We build your marketing around the motions that make up your practice.

Our Copilot partner marketing page covers the Copilot and E7 side in detail.

Frontline staff in retail, healthcare, manufacturing, hospitality and logistics are often the most underserved people in an organization when it comes to technology. Frontline licenses saw some of the steepest price rises in July, which means customers will want a clear return on that spend.

We help you market frontline propositions with a strong sense of the real working day, like shift handovers, task lists and staff communications. We focus on the outcomes operations directors care about, such as retention, productivity and safety.

SharePoint has quietly become one of the most important parts of Microsoft 365, because it's where so much of an organization's knowledge lives. And now that Copilot depends on that knowledge being organized and secure, intranets, information architecture and content governance are back on the agenda.

We help partners with SharePoint, intranet and employee experience practices position their work around the outcomes leaders care about, like better internal communications, faster access to knowledge and a stronger foundation for AI.

Many Microsoft 365 partners, particularly CSPs, have Co-op or MDF funding that goes unspent because nobody owns the balance or the deadline. We scope campaigns so they're eligible for Co-op or MDF wherever the activity ties to a Microsoft solution area, and we package up the reporting you need to back up the claim (you submit the claim yourself). It's a big reason we have a 100% Co-op claim success rate.

We'd still encourage you to put some of your own budget in. In a market where everyone sells the same licenses, the partners who stand out are the ones whose marketing says something about them, not just the latest Microsoft campaign with a logo swapped in.

We've spent more than 10 years inside the Microsoft ecosystem, supported 200+ partners and helped generate $100M+ in pipeline. We've also surveyed 501 Microsoft partners for our own research into how partners market, how it's funded and whether any of it can be proven, so our advice comes from evidence rather than guesswork.

We speak your language (and Microsoft's), so you won't spend weeks getting us up to speed on licensing, CSP or the latest price changes. And because we work with partners globally, with a strong focus on the US, the UK and Ireland, we understand the transatlantic differences in how Microsoft 365 is bought, sold and funded.