About Nathan
Nathan founded Resultful to fix a gap he kept running into: Microsoft partners being sold generic marketing that ignored how the ecosystem actually works. Co-sell, solution areas, specialisations, co-op and MDF funding, marketplace listings - none of it behaves like standard B2B marketing.
He works with partner marketing leads and owners on positioning, demand generation and getting Microsoft sellers to understand and repeat what a partner does. Resultful has supported 200+ partners and influenced £100M+ of pipeline.
He writes most of what you'll find in our insights library, and hosts conversations with partner marketers on the podcast.
What he writes about
- Microsoft co-op and MDF funding: what qualifies, how to scope it, how to evidence it
- Co-sell and getting Microsoft sellers to position you
- Demand generation and pipeline that stands up to scrutiny
- Positioning and value propositions for partners who all look the same
Find Nathan elsewhere
Follow Nathan for regular takes on Microsoft partner marketing, co-sell and positioning.
Connect on LinkedInNobody Puts Marketing In The Corner
The podcast Nathan hosts, with candid conversations from marketers in and around the Microsoft channel.
Listen to the podcastWhy IT channel marketing is in a bit of a pickle
Nathan's guest piece for IT Channel Oxygen on why so much channel marketing lands flat.
Read on IT Channel OxygenWhy IT resellers must revisit the full-funnel marketing approach
Nathan's opinion piece for Compare the Cloud on building demand beyond bottom-of-funnel activity.
Read on Compare the CloudMicrosoft Partner Blog: the modern partner marketer
Nathan features as a contributor in Microsoft's partner blog series on what today's partner marketer needs to get right.
Read on the Microsoft Partner Blog