About Nathan
Nathan founded Resultful to fix a gap he kept running into: Microsoft partners being sold generic marketing that ignored how the ecosystem actually works. Co-sell, solution areas, specialisations, co-op and MDF funding, marketplace listings - none of it behaves like standard B2B marketing.
He works with partner marketing leads and owners on positioning, demand generation and getting Microsoft sellers to understand and repeat what a partner does. Resultful has supported 200+ partners and influenced £100M+ of pipeline.
He writes most of what you'll find in our insights library, and hosts conversations with partner marketers on the podcast.
What he writes about
- Microsoft co-op and MDF funding: what qualifies, how to scope it, how to evidence it
- Co-sell and getting Microsoft sellers to position you
- Demand generation and pipeline that stands up to scrutiny
- Positioning and value propositions for partners who all look the same