LinkedIn Social Selling

Get ready to drive more meaningful engagements and conversations via LinkedIn.

About the programme

Do you want to learn how to use LinkedIn to have meaningful engagements that can fuel your new business efforts?

Our LinkedIn Social Selling programme will teach you how to adopt a LinkedIn-first digital social selling strategy that builds familiarity, trust and credibility in you and the business you represent.

Gone are the days when telemarketing yielded exceptional results, so it's important that we pivot to more digital-friendly methods that are proven to deliver results when executed effectively.

We'll cover

  • How to identify the right sort of targets
  • How to build your audience
  • How to drive credibility
  • How and when to engage
  • How to drive net new opportunities

Note: this is not a quick-win tactic. This programme will teach you how to grow sustainably by effectively utilising LinkedIn as a primary tactic.

Who this programme is for

Sales teams

For sales teams who want to adopt a digital-led approach to business development.

Marketers

For marketers who want to understand social selling better in order to support their sales teams more effectively.

Ready to start social selling on LinkedIn?

Get in touch to find out more about the programme and how we can tailor it to your team.

Get in touch Submit a brief

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FAQs

Frequently asked questions

Who is social selling actually for?

Mostly your sales team and leadership - the people whose voice and credibility carry weight with buyers. Marketing supports it, but the activity sits with sales.

Will our sales team actually use it?

Not unless it's made easy. We build programmes around how sellers actually work - short, repeatable activities that fit into their week, with content they're proud to share.

What does LinkedIn social selling involve in practice?

A consistent rhythm of valuable posts, comments and direct outreach from the people in your business buyers already trust. Done well, it's the most efficient B2B channel for Microsoft partners.

Can this be funded through Microsoft Co-op?

Often, partly. The content and enablement components can typically be Co-op eligible when tied to a Microsoft solution area or campaign.

How long before we see results?

Engagement signals show within weeks. Pipeline impact typically follows in 60-120 days as conversations turn into qualified opportunities.

Do you train our team or do the posting for them?

Both options are possible. We can ghost-write posts that sound like the seller, train sellers to write their own, or run a hybrid - whatever fits your team's appetite and time.