SEO strategy built for Microsoft Partners
Most Microsoft Partners rank for their own name and not much else. That's fine until you need pipeline from buyers who don't know you yet - and then it becomes a very expensive problem to fix with paid media alone.
Our SEO strategy work starts with the buyer, not the keyword tool. We map how CIOs, CFOs and IT leaders actually search for the problems your Microsoft solutions solve - then build a plan that gets you found, trusted and shortlisted.
An SEO strategy answers questions like
- Which Microsoft solution areas should we be visible for?
- What are our buyers actually typing into Google - and into Copilot?
- Where are competitors outranking us, and why?
- Which pages do we need to build, rewrite or retire?
- How do we show up in AI answers, not just blue links?
What an SEO strategy engagement covers
Keyword and intent research
Buyer-led keyword mapping across your Microsoft solution areas - grouped by intent, not just volume.
Technical and content audit
A clear-eyed look at what's helping and hurting your rankings today, across content, technical SEO and site structure.
Competitor gap analysis
Where the partners you lose deals to are winning organic visibility - and where the space is still open.
Content roadmap
A prioritised list of hero pages, pillar content and supporting articles mapped to buyer questions and Microsoft solutions.
Authority and link plan
How to earn the credibility signals that move rankings - PR, partnerships, guest content and digital PR.
AEO and AI search
Positioning your content to be cited by ChatGPT, Copilot and Google's AI Overviews - not just ranked on page one.
How we approach SEO strategy
Diagnose
Audit current visibility, technical health and content coverage against your target solutions and buyers.
Define
Agree the topics, pages and buyer intents you need to own over the next 12 months.
Deliver
A phased roadmap your team (or ours) can execute against - with clear priorities and measures.