Reporting that tells you what to do next
Marketing reporting for Microsoft Partners should answer one question: what is driving pipeline, and what should we do more of? Resultful builds full-funnel reporting that answers it, from first touch to closed deal.
Most partners have plenty of data and very little insight. Numbers sit in separate tools, campaigns are judged on clicks, and leadership doesn't trust the figures. We pull it together into one clear view your marketing, sales and leadership teams all believe.
What our reporting covers
Full-funnel visibility
From first visit and engagement through to MQLs, opportunities, pipeline and revenue, in one view.
Drill into the insight
Break results down by campaign, channel, solution area, account, region and buyer role to see what's really working.
Pipeline and attribution
Sourced and influenced pipeline, so every campaign is judged on commercial impact, not vanity numbers.
Campaign performance
Clear readouts on each campaign and channel, with what to scale, fix or stop.
Co-sell and Co-op evidence
Reporting on co-sell activity supported and the marketing evidence that co-funded campaigns need.
Leadership dashboards
Simple dashboards for the board and your Microsoft account team, built on numbers everyone trusts.
How we build your reporting
Start with the decisions you need to make, then build the reporting around them.
Agree what matters
Define the funnel stages, the metrics and the questions leadership actually needs answered.
Connect the data
Bring together your website, campaign, CRM and sales data so the funnel joins up end to end.
Build the views
Dashboards and drill-downs for each audience - marketing, sales, leadership and Microsoft.
Turn it into action
Regular reviews that turn the numbers into clear recommendations for the next month and quarter.
Reporting that powers better marketing
Good reporting makes every other service sharper. It shows which demand generation activity creates pipeline, which multi-touch campaigns to repeat, and where budget should move next.