Specialist Microsoft services
Purpose-built support for Microsoft Partners across co-sell, consultancy and awards. We know the programmes, the people and the motions - so you spend less time decoding Microsoft and more time getting value from the partnership.
Each service is designed to raise your visibility with Microsoft sellers, unlock funding and turn partner status into pipeline.
Microsoft is a brilliant partner and a demanding one. The programmes shift, the priorities move, and the language keeps evolving. Most partners tell us the same thing: they know there's more value in the relationship than they're getting - they just don't have the time, the connections or the internal capacity to unlock it.
This is where we spend most of our energy. Turning solution area investment into real seller awareness. Turning your Microsoft-aligned solutions into conversations Microsoft sellers want to have. Turning a strong year of delivery into a Partner of the Year submission that actually stands a chance.
How we help you get more from Microsoft
Three focused motions, run alongside your normal marketing - not instead of it.
Build visibility with Microsoft sellers
Get in front of the sellers you know and the ones you don't. Clear one-pagers, targeted outreach and a repeatable rhythm so your solutions are top of mind when customer conversations open up.
Run co-funded activity with confidence
Scope campaigns and events so the marketing stays eligible for co-funding, delivers real pipeline, and gives your team the reporting and evidence they need to demonstrate marketing impact.
Tell the story back
Package what you've done - pipeline, wins, customer outcomes - into submissions, briefings and case studies that raise your profile inside Microsoft and give sellers something to champion.
Explore our Microsoft services
Which service is right for you?
If Microsoft sellers don't yet know who you are - or know you for the wrong solution - marketing into Microsoft is the place to start. It's a sustained programme aimed at the internal Microsoft audience, not the end customer.
If you have some seller awareness but co-sell deals aren't converting, co-sell support sharpens the joint messaging, the enablement assets and the seller-facing materials so your solutions are front of mind when opportunities open up.
And if you've had a strong year of Microsoft-aligned delivery, Partner of the Year support gives you the strategy, writing and design horsepower to turn that into a submission that stands out from hundreds of others. Plenty of partners run all three in parallel - the sequence matters more than the shape.
Marketing scope: what we own, what you own
We own the marketing into Microsoft - seller-facing messaging, one-pagers, campaigns, event support, co-marketing assets and Partner of the Year submission narrative, writing and design.
You own the Microsoft partner operations side - Partner Center, MPN and designation management, marketplace listings, deal registration, co-sell nominations and MDF or co-op claim submission. We'll shape the marketing so it stays claim-eligible and gives your alliance lead the evidence they need, but the operational filings sit with your team.