Workshop: Making AI work for marketing teams

Practical AI use cases for partner marketing teams, beyond writing LinkedIn posts.

What this workshop covers

Practical AI use cases for partner marketing teams, beyond writing LinkedIn posts.

A facilitated, hands-on day that gets your team aligned, your thinking sharper, and your next steps clear.

How it runs

A single-day workshop, structured around three working sessions and one set of clear outputs.

1

Pre-work

We send a short brief and gather the inputs we need so the day starts at speed.

2

Workshop day

A facilitated day with your team. Working sessions, live debate and structured outputs.

3

Follow-up

A written summary, recommendations and a clear set of next steps.

What you leave with

  • A shared understanding across your team.
  • A concrete set of outputs, not just notes.
  • A clear view of what to do next.
  • An honest steer on where your biggest opportunities sit.

Ready to make marketing earn its keep?

Tell us what you're working on. Let's set up a conversation about where we'd start.

Get in touch Submit a brief

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FAQs

Frequently asked questions

Is this an AI training course or a strategy workshop?

Both. We cover how AI is genuinely useful in marketing for Microsoft partners today, then build a practical plan for embedding it into your team's day-to-day work.

Who should attend?

Marketing teams and marketing leadership. Senior involvement matters - AI adoption stalls quickly without leadership backing the change.

How long is the workshop?

Typically a full day, with optional follow-up coaching to embed what's been learned into live work.

What do we walk away with?

A clear view of where AI helps (and where it doesn't), practical workflows your team can adopt, and guardrails on brand, tone and accuracy.

Is this Co-op eligible?

Sometimes - particularly when AI adoption ties to a Microsoft Copilot or AI solution area motion.

Do you cover Microsoft Copilot specifically?

Yes - alongside other tools. The workshop is platform-pragmatic rather than tied to one vendor, but Copilot is naturally a big part of it for Microsoft partners.