Workshop: Build a clearer marketing strategy

A focused session to build a clearer, sharper marketing strategy for your business.

What this workshop covers

A focused session to build a clearer, sharper marketing strategy for your business.

A facilitated, hands-on day that gets your team aligned, your thinking sharper, and your next steps clear.

How it runs

A single-day workshop, structured around three working sessions and one set of clear outputs.

1

Pre-work

We send a short brief and gather the inputs we need so the day starts at speed.

2

Workshop day

A facilitated day with your team. Working sessions, live debate and structured outputs.

3

Follow-up

A written summary, recommendations and a clear set of next steps.

What you leave with

  • A shared understanding across your team.
  • A concrete set of outputs, not just notes.
  • A clear view of what to do next.
  • An honest steer on where your biggest opportunities sit.

Further reading

Getting ready for annual planning? Our guide to annual marketing planning for Microsoft Partners in FY27 covers how to shape a plan that lines up with solution area priorities, the Microsoft fiscal-year rhythm and the channel's real lead-gen motions - useful prep for the workshop.

Ready to make marketing earn its keep?

Tell us what you're working on. Let's set up a conversation about where we'd start.

Get in touch Submit a brief

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FAQs

Frequently asked questions

Who is this workshop for?

Microsoft partner leadership and senior marketers who know the current marketing plan isn't sharp enough but don't have weeks to spend rebuilding it from scratch.

How long is the workshop?

Typically a full day, on-site or remote, with optional follow-up sessions to refine and embed the outputs.

What do we walk away with?

A clearer one-page marketing strategy: target market, priority solutions, positioning, channel focus and the trade-offs you're making - not just a list of activities.

Do we need to prepare anything in advance?

Light prep only - usually a short questionnaire and any existing strategy docs. We'd rather start fresh than have you spend a week building decks.

Is this Co-op eligible?

Often, yes - particularly where the strategy work focuses on a Microsoft solution area or priority workload.

What happens after the workshop?

You'll have a strategy you can act on. Many partners ask us to stay involved to help shape execution, but there's no obligation - the workshop stands on its own.