Building a clearer marketing strategy for Microsoft partners
Clarity on your marketing direction, without the noise
Workshop overview
A lot of Microsoft partners are busy with marketing. Far fewer are properly strategic with it.
A bit of campaign activity. Some content. The odd email push. Paid media when there is budget. MDF activity when there is funding to use. It can look like momentum from the outside, but inside the business it often feels disconnected, reactive and hard to measure.
This workshop is designed to help Microsoft partners step back and get a firmer grip on what marketing should really be doing. We work with your team to connect growth goals, audience priorities, messaging and activity into a strategy that feels more focused, more joined-up and much easier to build from.
Because without a clear strategy behind it, even good activity can end up pulling in the wrong direction.
What to expect
Session One – Understanding the Current Picture
A two-hour session focused on where your marketing stands today and what is shaping current performance.
We look at your business goals, audience priorities, current activity, internal challenges and the gaps stopping marketing from doing a stronger job.
This session gives the team a clearer read on what is working, what isn’t, and what needs attention first.
We’ll cover:
- Commercial goals and growth priorities
- Current marketing activity and pressure points
- Audience and market focus
- Strengths, gaps and missed opportunities
- Sales and marketing alignment
- Discovery exercises and discussion
Session Two – Shaping the Strategy
A two-hour session focused on defining what the strategy needs to look like going forward.
We work through the priorities, messaging direction, campaign focus, content needs and strategic decisions that should shape future activity.
This is about building a plan with a proper point to it.
We’ll cover:
- Session one recap
- Priority setting
- Audience and message alignment
- Channel and content considerations
- Strategic focus areas
- Action planning and next steps
What this workshop gives you
- A clearer strategic direction for marketing
- Better alignment between activity and growth goals
- More confidence in where to focus time, effort and budget
- Stronger foundations for future campaigns, content and planning
