Co-creating stronger campaigns for Microsoft partners
Turn good thinking into campaigns you can plan, launch and improve with confidence
Workshop overview
The best campaigns don’t start with channels - they start with getting clear.
Too often, campaign planning begins once the deadline is close, the funding has landed or the business needs quick traction around a priority solution. That is when corners get cut, the message isn’t nailed, and the audience is too broad. The activity looks busy but does not properly hang together.
This workshop is built to help Microsoft partners shape stronger campaigns before delivery begins. We work with your team to lock in the objective, sharpen the angle, define the audience and build a campaign direction that feels tighter from the outset.
Whether the goal is demand generation, solution awareness, partner recruitment or pipeline momentum, we help make sure the campaign starts on stronger ground.
What to expect
Session One – Locking in the Campaign Foundations
A two-hour session focused on the core thinking the campaign needs to get right.
We work through the goal, audience, message and the problem the campaign is trying to solve, so the team is clear on what the activity needs to do before moving into tactics.
This session is all about getting the foundations right before the build begins.
We’ll cover:
- Campaign objective and commercial goal
- Priority audience and persona focus
- The key message and angle
- The problem or opportunity behind the campaign
- Likely barriers to engagement
- Planning exercises and group discussion
Session Two – Shaping the Campaign Direction
A two-hour session focused on building the campaign out in more detail.
We explore message routes, content ideas, channel thinking and the journey the campaign should take people on, so the final direction is much clearer before execution starts.
This is where the campaign starts to come together properly.
We’ll cover:
- Session one recap
- Message and concept development
- Content and asset brainstorming
- Channel and journey planning
- Calls to action and conversion thinking
- Recommendations for next steps
What this workshop gives you
- A tighter campaign starting point
- Better alignment on audience, objective and message
- More joined-up planning before delivery
- Greater confidence in the direction before launch
What this workshop gives you
- A tighter campaign starting point
- Better alignment on audience, objective and message
- More joined-up planning before delivery
- Greater confidence in the direction before launch