Workshop overview
AI has the potential to change how marketing teams plan, create, deliver and report. But for most teams, the real question is much simpler than that.
Where can it actually save time, tighten delivery and make the day-to-day easier?
This workshop is built for marketing teams that want to use tools like Microsoft 365 Copilot, Copilot Agents and Copilot Studio in a way that is practical, grounded and worth the effort. Not to replace marketers, but to remove repetitive work, improve consistency and free people up to focus on better thinking and better output.
The aim is to help teams get clear on what good use of AI looks like in practice, where it can add value, and how to start applying it in ways that actually help.
What to expect
Session One – Setting the Scene
A two-hour session introducing the role AI can play in modern marketing and where it can genuinely improve productivity, consistency and team output.
This session is designed to get attendees thinking more clearly about where AI fits into the marketing workflow, what useful adoption looks like and where the biggest immediate opportunities may be.
We’ll cover:
- What good use of AI looks like in marketing
- How AI tools have developed
- An introduction to Microsoft 365 Copilot, Copilot Agents and Copilot Studio
- Common use cases for marketers
- AI discovery exercises
- Q&A
Session Two – The Art of the Possible
A two-hour session focused on practical use cases and real ways AI can improve the work marketing teams do every day.
This session helps teams identify where AI can support planning, execution and workflow improvement, and starts turning ideas into something more tangible.
We’ll cover:
- Session one recap
- Use case creation
- Effort versus value mapping
- Agent design sprint
- Building your own Agent
Workshop overview
AI has the potential to change how marketing teams plan, create, deliver and report. But for most teams, the real question is much simpler than that.
Where can it actually save time, tighten delivery and make the day-to-day easier?
This workshop is built for marketing teams that want to use tools like Microsoft 365 Copilot, Copilot Agents and Copilot Studio in a way that is practical, grounded and worth the effort. Not to replace marketers, but to remove repetitive work, improve consistency and free people up to focus on better thinking and better output.
The aim is to help teams get clear on what good use of AI looks like in practice, where it can add value, and how to start applying it in ways that actually help.
What to expect
Session One – Setting the Scene
A two-hour session introducing the role AI can play in modern marketing and where it can genuinely improve productivity, consistency and team output.
This session is designed to get attendees thinking more clearly about where AI fits into the marketing workflow, what useful adoption looks like and where the biggest immediate opportunities may be.
We’ll cover:
- What good use of AI looks like in marketing
- How AI tools have developed
- An introduction to Microsoft 365 Copilot, Copilot Agents and Copilot Studio
- Common use cases for marketers
- AI discovery exercises
- Q&A
Session Two – The Art of the Possible
A two-hour session focused on practical use cases and real ways AI can improve the work marketing teams do every day.
This session helps teams identify where AI can support planning, execution and workflow improvement, and starts turning ideas into something more tangible.
We’ll cover:
- Session one recap
- Use case creation
- Effort versus value mapping
- Agent design sprint
- Building your own Agent
What this workshop gives you
- A clearer view of where AI can support the marketing team
- Better understanding of where tools like Copilot can save time
- Stronger thinking around use cases, workflow improvement and team efficiency
- A more practical route into adoption without the usual noise or overcomplication
What this workshop gives you
- A clearer view of where AI can support the marketing team
- Better understanding of where tools like Copilot can save time
- Stronger thinking around use cases, workflow improvement and team efficiency
- A more practical route into adoption without the usual noise or overcomplication