Understanding where end-customer demand is building
Search trends show where customers are actively researching Microsoft solutions, based on real search data analysed at a global level. They give Microsoft partners a clearer view of what customers care about right now, and how that interest is shifting over time.
If you're reviewing your go-to-market focus, planning new campaigns, or deciding which solutions to push harder, this data helps ground those decisions in evidence rather than assumption.
What this data is based on
Our trends data is built by analysis of customer search behaviour. We look at what end customers are researching, how often those topics are searched, and how interest changes over time.
These insights provide a reliable signal of where demand is growing, where it's steady, and where it may be slowing down.
The Microsoft solution areas covered
We track demand across all four Microsoft solution areas.
Azure
Key solutions including Microsoft Fabric, Azure Virtual Machines, Storage and App Service.
Business Applications
Key solutions including Dynamics 365 and Power Platform.
Modern Work
Key solutions including Microsoft 365, Teams and Copilot.
Security
Key solutions including Microsoft Defender, Sentinel, Entra and Purview.
Moving beyond just products
Trends data around products is great, but it only tells you half the story.
Alongside solution areas, the data tracks the themes customers are actively researching, regardless of how solutions are packaged. We look at areas such as AI, business tools, cloud, security, data & analytics, and automation & integrations.
This, combined with Microsoft product insights, provides the full picture, enabling partners to make data-driven decisions about where to focus their efforts.
How these trends are presented
The data shows how customer interest changes over time, not just where it sits today.
You'll see month-by-month movement in search interest, quarterly shifts and patterns, longer-term increases and decreases in demand, and emerging topics that are gaining attention. That makes it easier to separate short-term spikes from sustained demand.
What this data can be used for
- Validate whether marketing efforts align with customer demand.
- Identify new market opportunities that might be worth exploring.
- Decide which Microsoft solutions to prioritise or take to market.
- Refine messaging around what customers are actively researching.
- Support internal prioritisation conversations with evidence.
- Prioritise where to invest time, budget, and effort to drive the greatest ROI.
Why this matters for go-to-market planning
When customer interest shifts, go-to-market plans need to adjust. Using customer intent data helps reduce the risk of over-investing in areas where demand is flattening, or missing opportunities where interest is building but competition is still forming.
These trends help partners focus their efforts more confidently and make better-informed decisions.