Launching Resultful
I'm super excited to finally bring Resultful to the world.
For years, I've dreamed about being my own boss and building a marketing consultancy business that would be my own. Today, that became a reality with the official public launch of Resultful.
My desire with Resultful is to build a different type of channel marketing agency.
I've worked heavily in this space for approaching a decade and that gives me an excellent perspective of where I can add the most value to channel businesses, whether that's a channel partner, a distributor, a vendor, or even an ecosystem partner that supports one or more of these business types.
Key takeaways
- Resultful launched publicly on 27 July 2024, built around nearly a decade of experience working in the channel marketing space.
- The agency's goal is to help IT channel businesses, including channel partners, distributors, vendors and ecosystem partners, grow through effective use of marketing channels and tactics.
- Marketing is overwhelming even for experienced marketers, and most IT businesses can't afford to build an in-house marketing team, so good marketing needs to be made more accessible instead.
- Resultful takes a data-driven approach so that businesses with either big or small budgets can quickly identify the best route to market.
- The agency was founded on the idea that not having a large marketing team shouldn't stop a business from doing good marketing, and good marketing shouldn't need to cost a fortune.
Marketing built around growth
Resultful is all about supporting growth; helping IT channel businesses to grow through the effective use of marketing channels and tactics.
Marketing can be overwhelming for even the most experienced marketers (trust me, I know!). So how are non-marketers supposed to keep up-to-date with the pace of change? New technologies and changes in B2B buyer habits and behaviours, to name a few.
Simply? They can't. And very few IT businesses can afford to build a marketing team; it requires a significant investment of both time and money.
Making good marketing accessible
But not having a massive marketing team shouldn't stop you from doing good marketing, and good marketing shouldn't cost an arm and a leg. When you're technical, marketing can seem completely foreign to you, so how do you feel confident enough to make a big investment?
Until now, you haven't. And your potential growth suffers as a result.
That's really why Resultful is entering this space; we want to make marketing more accessible to everyday businesses - the ones that want to succeed but don't quite know how to get there.
We take a very data-driven approach to marketing, so whether your budget is big or small, we can quickly identify the best route to market.
I'll be sharing more about our journey and offering in the coming weeks - stay tuned!
Frequently asked questions
What is Resultful and when did it launch?
Resultful is a channel marketing agency that launched publicly on 27 July 2024, founded after its director spent close to a decade working heavily in the channel marketing space. It was built to be a different type of channel marketing agency, focused on supporting growth for IT channel businesses such as channel partners, distributors, vendors and ecosystem partners that support them.
Who does Resultful work with?
Resultful is built around growth for IT channel businesses, which can mean a channel partner, a distributor, a vendor, or an ecosystem partner that supports one or more of these business types. The agency was founded on the perspective gained from nearly a decade working heavily in this space, aiming to add value across the different roles that make up the channel.
Why did Resultful decide to focus specifically on channel marketing?
Marketing can be overwhelming even for experienced marketers, given the pace of change in technology and B2B buyer behaviour, so non-marketers inside technical IT businesses have little chance of keeping up. Very few IT businesses can afford to build a full marketing team, since it takes significant time and money. Resultful exists to make good marketing more accessible to businesses that want to succeed but don't know how to get there.
How does Resultful approach marketing budgets of different sizes?
Resultful takes a data-driven approach to marketing, which means that whether a business's budget is big or small, the agency can quickly identify the best route to market. The underlying idea is that not having a massive marketing team shouldn't stop a business from doing good marketing, and good marketing shouldn't need to cost an arm and a leg.