Every day, Microsoft buyers sit down and search. For solutions, for products, for answers to problems they haven't solved yet. That's demand, out in the open, before anyone picks up the phone. Resultful's managed marketing intelligence platform turns that search behaviour from Google and Bing into something you can actually use, so you can see where demand is heading, spot the opportunities early, and make go-to-market decisions with evidence behind them. Microsoft technologies, industries and markets. All in one place.
Demand intelligence at a glance
Microsoft-related datapoints
Markets covered (UK, US, Canada and Ireland)
Data refreshes
For Microsoft partners
Most partners are looking in the wrong place
When it's time to decide where to invest, market or grow next, the usual inputs are what the vendor's pushing, what competitors are up to, what worked last year, and what somebody in the room reckons.
All useful. None of it is your customers talking.
And they are talking. They're searching for solutions, comparing technologies and researching options every single day. It's the most honest signal you'll get, because nobody games a Google search to impress you.
The data isn't the hard bit. Interpreting it is. That's the job the Trends Tool does: showing you what your market is actually looking for, and where it's heading next.
Turn customer demand into better business decisions
Understand demand
See what customers are searching for across Microsoft solution areas, products and industries. What's growing, what's cooling off, and where attention is quietly shifting.
Spot opportunities
Find the trends before everyone else piles in: fast-growing technologies, underserved markets, and the gaps competitors haven't noticed yet.
Prioritise growth
Make sharper calls on new services, practice development, campaign investment, industry focus and sales priorities. Stop guessing, start planning with evidence.
Built specifically for Microsoft partners
Most market intelligence platforms weren't built for the Microsoft ecosystem. They'll happily tell you about "cloud" and leave you to work out the rest. The Trends Tool was built for this ecosystem, by people who work in it every day.
Microsoft 365
Copilot, Modern Work, collaboration and productivity.
Azure
Cloud infrastructure, data, backup, security and AI.
Microsoft Security
Identity, protection, compliance and cyber security.
Dynamics 365
ERP, CRM and business applications.
Microsoft Fabric
Data, analytics and AI-driven transformation.
Industry solutions
Manufacturing, healthcare, legal, education, financial services and more.
What would you do if you knew where demand was heading?
Imagine sitting down to plan next quarter already knowing:
- Which Microsoft technologies are picking up momentum
- Which industries are actively researching solutions right now
- Which opportunities are emerging before your competitors clock them
- Where strong demand meets low competition - the sweet spot
- Which markets deserve your attention next
That's not a six-month research project. The Trends Tool answers those questions in minutes.
Designed for every growth-focused Microsoft partner
Managing Directors
Spot the growth opportunities and back your decisions with something more solid than instinct.
Marketing teams
Build campaigns around what customers are genuinely searching for, not what you assume they want.
Sales leaders
Put effort where buyer intent is strongest.
Practice leads
Work out which technologies and services actually deserve the investment.
Distributors
Help your partners aim at real demand, not vendor wishlists.
"Why not just use Semrush or Ahrefs?"
Fair question, and we get it a lot. They're brilliant tools. They just answer a different question.
SEO tools
Semrush and Ahrefs help you understand your website.
- Rankings and visibility
- Backlinks and authority
- Technical SEO health
Demand intelligence
The Trends Tool helps you understand your market.
- What should we market next?
- Which of our services are growing?
- Which industries are warming up?
- Where should the budget go?
Featured insights
Fastest-growing solution areas
See where demand is accelerating.
Emerging opportunities
Catch the shift before it's obvious to everyone.
Industry intelligence
Understand which sectors are driving growth.
Market trends
Track how demand moves over time.